Web Marketing Manager

Charles R. Drew University of Medicine and Science 1731 E. 120th Street Los Angeles, CA 90059, USA Charles R. Drew University is located in the Watts-Willowbrook area of south Los Angeles and was founded in 1966 in the wake of the Watts uprising. CDU was founded to address inadequate medical care in the region and to provide equitable medical education opportunities for under-represented students. CDU offers the only historically black Doctor of Medicine program west of the Mississippi, and is strongly invested in the local and regional community. The university leads multiple partnerships and programs to provide equitable healthcare resources in a variety of south Los Angeles neighborhoods. Summary The Web Strategy Manager leads the strategic direction, user experience, content quality, and performance optimization of the University's digital ecosystem. The Web Strategy Manager is responsible for ensuring the University's website and related digital platforms are user-centered, accessible, data-informed, and aligned with institutional priorities including enrollment, advancement, and reputation. The Web Strategy Manager combines expertise in UX, content strategy, copywriting, analytics, design, and continuous improvement to deliver a high-performing, cohesive, and consistent web presence that serves prospective students, current students, and external audiences as its primary audiences. Essential Duties and Responsibilities Leads the development and execution of a comprehensive web strategy aligned with institutional goals Works with Director of Marketing and Communication to establish and maintain web governance standards, including content workflows, publishing protocols, and brand consistency Leads web content strategy, including copy and multimedia, ensuring clarity, consistency, and alignment with CDU's voice Writes, edits, and optimizes high-impact, results-driven web copy with focus on admissions pages, academic program pages, and campaigns Designs and continuously improves user journeys for key audiences including prospective students, applicants, donors, and community members Optimizes site navigation, structure, and page templates to enhance usability and engagement Conducts SEO and AI improvements and content audits for continuous website optimization Conducts usability testing and accessibility audits to inform site improvements Monitors and analyzes website performance using tools such as Google Analytics, Semrush, and heat maps Translates data into actionable insights to improve engagement, conversion rates, and user experience Develop and report on key performance indicators tied to enrollment, awareness, and digital engagement goals Manages WordPress functionality, enhancements, and integration; collaborates with IT and external vendors as needed Ensures accessibility standards, privacy regulations, and security best practices Serves as the front-line technician for the University website – diagnosing and resolving server crashes, outages, connection failures, performance issues, and critical website incidents. Oversees access controls, CMS and plugin updates, backups, uptime monitoring, and system stability. Creates and maintains Jotform forms and workflows to ensure seamless WordPress integration Other Duties and Responsibilities Performs other duties as assigned, particularly in support of the Office of Strategic Advancement's priorities and initiatives EDUCATION Regionally accredited bachelor's degree in related field required LICENSES/CERTIFICATIONS (IF APPLICABLE) N/A EXPERIENCE Minimum three years of experience in web strategy, digital marketing, or content management Experience in higher education or mission-driven organizations strongly preferred Demonstrated experience managing complex websites, preferably in higher education or similarly complex organizations Strong understanding of UX/UY principles, content strategy, and digital marketing best practices Expert knowledge of WordPress CMS including development of modules and themes; proficiency with Drupal CMS a plus Knowledge of hosting platforms such as Pantheon, GoDadddy, and cPanel Knowledge of SEO and AI principles and WCAG 2.1 accessibility standards Understanding of web analytics tools including Google Analytics, Semrush, and Crazy Egg and demonstrated ability in analyzing metrics SKILLS Excellent interpersonal skills and an ability to communicate and collaborate seamlessly with a small team whether working remotely or in person. Ability to align web strategy with institutional priorities and translate goals into actionable plans Deep understanding of audience needs and behaviors, with a commitment to accessibility and inclusivity Exceptional copywriting and editing skills with the ability to adapt tone for different audiences and platforms Ability to interpret analytics, identify trends, and make data-driven decisions Proactive approach to testing, learning, and optimizing digital experiences COMPLEXITY The ability to perform highly detailed work with sustained attention and care while providing/obtaining information on numerous inquiries is paramount to success in this position. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Occasional stooping. Frequent standing. Constant walking, sitting, climbing, reaching high/low levels, finger movement, feeling, speaking clearly, hearing conversationally, and seeing far and near. WORK ENVIRONMENT Position is on site unless specific authorization from the manager. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Occasionally required to work in confined space. Occasionally required to work outdoors in high temperatures. MENTAL DEMANDS The mental demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Frequent variety of unrelated tasks. Constant calculating, interrupted work, a variety of interrelated tasks, and use of sustained concentration, reasoning, judgment, resourcefulness, analytical ability, and ingenuity. Special Requirements Ability to work effectively with a diverse community. Benefits Medical Dental Vision Retirement plan Vacation accrues on first day of employment Wellness programs 17 paid holidays per year Up to 16 hours of paid time off to participate in community service and much more Full Time EEO Statement Charles R. Drew University is committed to Equal Employment Opportunity. Applicants will be considered without regard to gender, race, age, color, religion, national origin, sexual orientation, genetic information, marital status, disability or covered veteran status. Fair Chance Statement Charles R. Drew University of Medicine and Science will consider qualified applicants, including those with criminal histories, in a manner consistent with state and local "Fair Chance" laws. As a health professions institution of higher education, Charles R. Drew University of Medicine and Science seeks to protect the health and safety of the University community. As a condition of enrollment and employment, students, faculty, and staff must comply with the current CDU Covid-19 requirements as described on the CDU Covid-19 webpage. Please visit the CDU Return to Campus website https://www.cdrewu.edu/covid-policy/ or email the Campus Nursing Office at nurseofficer@cdrewu.edu . Qualifications Skills Preferred Microsoft Office Expert Behaviors Preferred Team Player Works well as a member of a group Enthusiastic Shows intense and eager enjoyment and interest Detail Oriented Capable of carrying out a given task with all details necessary to get the task done well Dedicated Devoted to a task or purpose with loyalty or integrity Motivations Preferred Flexibility Inspired to perform well when granted the ability to set your own schedule and goals Education Required Bachelors or better in Computer Science or related field. Experience Required 3 years Experience in web strategy, digital marketing, or content management. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.#J-18808-Ljbffr