Marketing Communications Consultant - Digital Marketing & Training

Job Summary: Caterpillar's Remanufacturing Division is seeking a Marketing Communications Consultant that will be located in Irving, TX and requires 5 days in the office each week. This role owns Cat Reman's customer- and dealer-facing marketing across digital channels, branded merchandise, and training. The position leads recurring web and email communications, selected paid media, branded merchandise management, and the maintenance, improvement, and execution of high-visibility training programs, while managing the associated program budgets. Together, this work connects digital execution, brand presence, and capability building across teams and agency partners. The role supports customer experience and growth by improving channel discoverability and engagement, coordinating agencies and stakeholders, and keeping training resources current, accessible, and scalable. Success requires customer focus, disciplined project management, strong cross-functional communication, attention to detail, and the ability to prioritize work in a fast-moving environment. Key Responsibilities include, but are not limited to: Digital Marketing Own and coordinate Cat Reman and On-Highway Truck Engines customer and dealer web content. Plan and execute customer and dealer email communications aligned with business priorities and brand standards. Manage Cat Reman paid media activity, including agency coordination, execution oversight, and performance monitoring. Support campaign development and execute annual marketing plans (Plan on a Page) with internal partners and industry teams. Track channel performance indicators, including impressions, clicks, web activity, attributable sales, open rates, click-through rates, and leads, to improve future execution. Develop product-specific value messaging and sales content as needed, including support for new product introductions. Branded Merchandise Manage Cat Reman branded merchandise, including item selection, ordering, inventory, and fulfillment. Ensure merchandise aligns with Caterpillar brand standards and approved supplier requirements. Coordinate with vendors and internal stakeholders on timelines, budgets, approvals, and quality. Support dealer, customer, and internal merchandise requests tied to business priorities. Track inventory, spend, and usage to forecast needs and make the most of available resources. Training Maintain and update content for Virtual Cat Reman U, an online training program, and help learners access current training resources. Improve trainer certification curriculum, facilitation materials, student resources, and dealer and regional playbooks for the Next Level instructor-led training program. Coordinate marketing-led training offerings at Caterpillar facilities and support locally delivered sessions. Track registration, attendance, budget, learner completion, and participant feedback to improve program effectiveness. Coordinate with stakeholders to keep training content current, practical, and aligned with customer and dealer needs. Marketing Operations