Senior Product Marketing Lead – Electronic Security & SaaS
adeccoBethesda (MD)
Senior Product Marketing Lead – Electronic Security & SaaS
Posted 12 days ago
adeccoBethesda (MD)
SENIORITY
Manager
About the role
PRODUCT MARKETING | ELECTRONIC SECURITY + SaaS / ENTERPRISE TECHNOLOGY Senior Product Marketing Specialist – Electronic Security & Technology Tysons Corner, VA | 100% Onsite at Corporate HQ $122K–$130K + Annual Bonus Direct Hire | 25% Travel Electronic Security | Physical Security | B2B SaaS | Enterprise Technology | GTM | Sales Enablement Adecco Permanent Recruitment is partnering with a highly established, industry-leading engineering and technology organization to expand Product Marketing within its growing Electronic Security & Technology business. We're looking for a hands-on Product Marketing professional who knows how to take complex technical products and solutions from strategy through commercialization and market adoption. This is NOT a traditional Marketing Communications role. We need someone who can sit with Product Management, Engineering & R&D, understand sophisticated technology, uncover what customers actually need — and translate it into compelling go-to-market strategy, positioning, messaging, product launches and Sales Enablement.
WHAT WE'RE LOOKING FOR:
- 6+ years of transferable experience in Product Marketing, Technical Marketing, B2B Marketing, Sales Enablement, Product Management support, Market Intelligence or related product-focused work
- Bachelor’s or Master’s degree in Marketing, Communications, Business or related field
- Experience marketing technical B2B products, platforms, services or solutions
- Strong Go-to-Market (GTM) strategy & product launch experience
- Product positioning, messaging & value proposition development
- Experience with buyer personas, ICPs, customer insights, Voice of Customer & competitive intelligence
- Strong Sales Enablement experience — playbooks, battlecards, presentations, solution briefs, training & launch materials
- Ability to translate complex technical/engineering capabilities into clear customer and business value
- Experience partnering with Product Management, Engineering, R&D, Sales/Business Development & technical SMEs
- Comfortable operating as a hands-on individual contributor in a highly visible, growing Product Marketing function EXPERIENCE THAT WILL REALLY STAND OUT We're especially interested in candidates with exposure to: Electronic Security | Physical Security | Access Control | Video Surveillance | Security Management Platforms | Smart Buildings | IoT | Critical Infrastructure | Systems Integration | Enterprise Technology | Government/Defense Technology | Complex B2B Technology Experience marketing solutions combining hardware + software/SaaS + services is especially valuable. 🚀 WHAT YOU'LL OWN
- Product & solution Go-to-Market strategy
- New product launches & commercialization
- Positioning, messaging & differentiation
- Buyer personas, ICPs & customer segmentation
- Market research & competitive intelligence
- Voice-of-Customer & win/loss insights
- Sales Enablement strategy, training & tools
- Battlecards, solution briefs, presentations & launch assets
- Product adoption & launch-performance analysis
- Cross-functional partnership across Product, Engineering, R&D, Sales & Marketing ⭐ WHY THIS OPPORTUNITY? Build Something New: Help shape and expand a developing Product Marketing function supporting an innovative security and technology portfolio. Get Close to the Product: Work directly with Product Management, Engineering, R&D and field teams — not several layers removed from the technology. Own the GTM Story: Help answer the questions that matter: Who buys it? What problem does it solve? Why does it matter? How is it differentiated? What does Sales need to win? High Visibility: Your work will directly influence product strategy, launches, Sales Enablement and growth. Career Growth: Join an established organization investing heavily in innovation, technology and continued expansion.
WHO WILL STAND OUT?
A technically curious Product Marketer who understands both the product AND the customer. You don't necessarily need to come from one exact security company — but you do need experience successfully taking sophisticated B2B technology or technical solutions to market. Direct Electronic Security / Physical Security industry experience is especially valuable. Interested or know someone who fits? Please email your resume directly to & for immediate consideration. #ProductMarketing #ProductMarketingJobs #ElectronicSecurity #PhysicalSecurity #SecurityTechnology #AccessControl #VideoSurveillance #GoToMarket #GTM #SalesEnablement #ProductLaunch #B2BSaaS #EnterpriseTechnology #CriticalInfrastructure #SystemsIntegration #SmartBuildings #IoT #TysonsVA #NorthernVirginiaJobs Equal Opportunity Statement - The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable: * The California Fair Chance Act * Los Angeles City Fair Chance Ordinance * Los Angeles County Fair Chance Ordinance for Employers * San Francisco Fair Chance Ordinance *
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