Field Marketing Manager
Field Marketing Manager
Posted 5 days ago
SENIORITY
Manager
About the role
- Strategy and selection
- Own the annual calendar across conferences, regional shows, peer groups, roundtables, hosted and virtual events.
- Score every event on attendees, prospect fit, cost per attendee and projected pipeline, then recommend go, no-go or test.
- Know the MSP and cybersecurity event landscape cold and negotiate sponsorships and speaking slots with organizers.
- Hosted and virtual events
- Run Atakama-owned dinners, workshops, roundtables and bespoke events built around target accounts, often alongside major conferences.
- Run a recurring virtual program of webinars, virtual roundtables and panels, with speakers from partners, customers and Atakama.
- Own attendee acquisition: invite lists with sales, promotion across email, LinkedIn and partner channels, and registration.
- Conferences and the stage
- Lead our presence at flagship and regional MSP and cybersecurity events, from booth concept to on-site execution.
- Book meetings with sales before each event and route every lead within 24 hours.
- Present anywhere: keynotes, panels, dinner welcomes, webinars and roundtables. Be a trusted voice in the community.
- Operations and team
- Run logistics: venues, vendors, AV, booths, shipments, merch inventory, travel and lodging.
- Build playbooks so every event runs to the same standard.
- Lead and develop a team of Field Marketing Associates who can run events independently.
- Goals and budget
- Set quarterly and annual targets for MQLs, SQLs, SALs, pipeline and revenue, and the budget to hit them, with the VP of Marketing.
- Report results by event in Salesforce and shift spend toward what performs.
- What you bring 5+ years of B2B event management across flagship and regional conferences, dinners, peer groups, roundtables and virtual events.
- A track record of self-hosted events that filled the room with the right people.
- MSP or IT channel experience, with relationships across event organizers, peer groups, distributors and vendors.
- Confidence presenting to any audience, from a 20-person dinner to a conference stage.
- Strong operations across booths, merch, shipments, vendors and travel, with several events running at once.2+ years managing people, plus ownership of event budgets and funnel outcomes from MQL to revenue.
- Comfort in Salesforce campaigns and reporting, plus a project management tool like ClickUp.
- Willingness to travel consistently.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
