Vice President, Global Social Commerce
confidentialNeedham (MA)
Vice President, Global Social Commerce
Posted 4 days ago
confidentialNeedham (MA)
SENIORITY
Manager
About the role
Vice President, Global Social Commerce
About the Company:
Popular manufacturer & supplier of high-quality household cleaning products Industry Consumer Goods Type Public Company Founded 1995 Employees 1001-5000 Categories Clean Tech Consumer Goods Web Services & Apps Pornography Specialtiesconsumer goodsconsumer productsinnovationproduct marketingand engineeringconsumer goods and product marketing Business ClassificationsB2CE-Commerce
About the Role:
The Company is seeking a VP, Global Social Commerce to lead the future of social commerce, with a focus on the rapidly growing Tik Tok Shop channel in the Americas. The successful candidate will be responsible for defining and executing the global social commerce strategy, including the integration of various social media platforms. This role demands a hands-on approach to Tik Tok Shop, with a deep understanding of affiliate programs, live selling, and creator ecosystem development. The VP will also be tasked with building and scaling live commerce capabilities, maintaining direct partnerships with Tik Tok, and leading the global strategy for new market launches. Cross-functional and commercial leadership is essential, as is the ability to influence and align with executive leadership. Applicants for the VP, Global Social Commerce role at the company should have a proven track record in social commerce, digital commerce, or performance marketing, with a focus on P&L management and revenue generation. A builder mentality is required, with experience in high-growth consumer products and a strong background in commercial leadership. The role demands a candidate with exceptional cross-functional leadership skills, the ability to set global strategy while enabling regional execution, and a commitment to a culture of innovation and continuous improvement. Success in this position will be measured by the rapid growth of the Tik Tok Shop channel, the successful launch of social commerce in new markets, and the company's recognition as a benchmark social commerce brand. Hiring Manager TitleSVP, Global Direct to Consumer Functions Marketing Ecommerce
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