We are looking for a Head of Marketing to define our clients marketing strategy and build a predictable, scalable engine for growth. This is a brand and messaging-first role — we need someone who can sharpen how the our client talks about itself and establish a category narrative that makes buyers move, then back it up with demand generation that produces pipeline. You will own the full marketing function: demand generation, product marketing, brand, content, field and partner marketing. But this is not a role for a manager of managers who delegateseverything. We need someone leading from the front — setting strategy and executing in afast-moving environment, building with a lean team, and using AI and modern tooling to punchwell above headcount. Your mission is to build a category-defining brand, create qualified pipeline, co-market withpartners, and equip their revenue organization to win. This Role Is Responsible For● Owning our marketing strategy, operating plan, budget, and performance● Building a predictable pipeline engine aligned with revenue goals● Defining positioning, messaging, and category narrative● Leading demand generation, product marketing, content, brand, events, partnermarketing, and marketing operations● Establishing clear attribution, reporting, and accountability for marketing performance● Building and developing a lean, high-performing marketing team
Key Responsibilities:
Marketing Strategy and Leadership● Develop and execute a marketing strategy aligned with growth goals and$100M ARR trajectory● Translate company objectives into clear priorities, programs, budgets, and performancetargets● Build the marketing operating cadence and capabilities required to scale● Evaluate market trends, customer needs, and competitive dynamics to identify growthopportunities● Allocate resources toward the programs and channels with the greatest potential impact● Provide leadership with clear reporting on performance, risks, and opportunities Demand Generation and Pipeline● Own marketing-sourced and marketing-influenced pipeline targets● Build integrated campaigns across digital, content, events, partners, and account-basedmarketing● Partner with Sales to define target accounts, improve lead quality, and increaseconversion● Develop programs that support customer acquisition, expansion, and retention● Continuously test and optimize channels, campaigns, messaging, and offers using adisciplined, hypothesis-driven approach● Stand up AI-native workflows for content production, campaign execution, and reportingso a lean team can operate at the output of a much larger one Product Marketing and Positioning● Define and evolve positioning, messaging, and category narrative — this isthe single most important thing this hire will do● Translate technical capabilities into clear, compelling customer value for buyers who areskeptical of change● Develop a strong understanding of buyers, users, use cases, and competitivelandscape● Lead go-to-market planning for product launches and new capabilities● Equip Sales and Partnerships with messaging, collateral, competitive intelligence, andenablement● Build customer stories and proof points that demonstrate measurable business value Brand, Content, and Market Presence● Strengthen brand and establish a consistent, bold voice across channels● Develop a content strategy that builds awareness, educates the market, and generatesdemand● Increase visibility through thought leadership, public relations, events, andindustry participation● Oversee the website, organic search strategy, social presence, and digital experience● Drive category-level thinking - our client has an opportunity to define the narrative for anindustry being modernized Team and Cross-Functional Leadership● Recruit, develop, and retain a high-performing marketing team● Set clear expectations, establish accountability, and provide regular coaching● Partner closely with Sales on pipeline goals, campaign execution, and sales enablement● Collaborate with Product to bring customer and market insights into product strategy● Work with Partnerships on joint campaigns, co-marketing, and ecosystem development● Partner with Customer Success to support adoption, advocacy, retention, and expansion Requirements● 8+ years of B2B marketing experience, including leadership experience at a SaaS ortechnology company — ideally across a 20→200 or growth-stage arc where you had tobuild the plane while flying it● Brand and messaging-first orientation: you believe the narrative comes before thechannel, and you have experience building positioning for technical or complex productsthat had to win over skeptical buyers● Demonstrated success building marketing programs that generated measurable pipelineand revenue — you've been held accountable to a pipeline number and hit it● Generalist profile: experience spanning product marketing, demand gen, content, andbrand — candidates who are strong in only one lane are not the right fit● Hands-on operator who can set strategy and execute; not a manager of managerswaiting for a large team to build under them● Fluent, hands-on use of AI tools in your actual workflow — building agentic workflows, prompting for content or analysis, or using AI to scale a lean team; you should be able tospeak concretely to what you've built, not just that you \"use AI\"● Strong command of marketing analytics, attribution, funnel metrics, and budgetmanagement● Excellent written and verbal communication; able to translate complex technical valueinto clear narratives for buyers, executives, and the board