Social Media Coordinator

Responsibilities: Develop and schedule engaging social media posts that align with brand goals and campaign priorities. Create original content for multiple platforms, including written copy, visuals, and short-form social assets. Manage day-to-day activity across social channels to maintain a consistent and timely online presence. Track emerging platform updates, audience behaviors, and industry developments to inform content strategy. Use social media tools to plan calendars, publish content, and monitor campaign effectiveness. Support the execution of social media campaigns designed to increase reach, engagement, and brand awareness. Review performance metrics and prepare insights to help improve future content and campaign decisions. Coordinate with internal stakeholders to ensure messaging remains accurate, relevant, and on brand.