Social Media Growth Manager

Benefits:Bonus based on performanceLe Marinier — Miami, FLLe Marinier is a fast-growing premium sea salt brand seeking an experienced and highly driven Senior Social Media Growth Manager to lead and scale our TikTok and Instagram presence.We are looking for someone with a proven track record of significantly growing consumer brands on social media through content strategy, influencer marketing, and platform management. This is a leadership role for someone who understands how to build attention, engagement, and community at scale.You will be responsible for overseeing the entire social media growth strategy — from content creation and channel management to influencer partnerships, creator coordination, and audience growth.ResponsibilitiesDevelop and execute the overall TikTok and Instagram growth strategyManage and grow the brand's social media channels dailyCreate, oversee, and optimize short-form video content for engagement and growthBuild scalable content systems and posting schedulesIdentify viral trends, content opportunities, and platform growth strategiesRecruit, manage, and coordinate influencers, creators, and UGC contributorsTrain creators and influencers on brand messaging, positioning, and content styleLead influencer outreach and partnership campaignsMonitor analytics, engagement, follower growth, and performance metricsContinuously test and improve content strategy based on platform performanceCollaborate with internal teams on product launches, campaigns, and brand initiativesHelp position Le Marinier as a leading lifestyle and food brand on social mediaRequirementsProven experience significantly growing TikTok and/or Instagram accounts for brandsStrong understanding of social media growth strategy and platform algorithmsExperience managing influencer marketing campaigns and creator relationshipsStrong short-form video production and editing skillsAbility to independently manage content strategy and executionStrong understanding of audience psychology, engagement, and viral contentHighly organized, proactive, and results-orientedPreferred QualificationsExperience growing food, wellness, lifestyle, or consumer product brandsExperience scaling accounts to large followings and high engagement levelsExperience with TikTok Shop, affiliate marketing, or paid social campaignsExperience managing teams of creators or freelancersCompensationCompetitive salary based on experiencePerformance-based bonuses tied to growth, engagement, and business performanceOpportunity to grow into a senior leadership role within a rapidly expanding brandHow to ApplyPlease submit:Your resumeLinks to social accounts you have managed or helped growExamples of content and campaigns you have createdMetrics or growth results you have achieved for previous brandsAny influencer or creator management experience