Chief Brand Architect for Fast-Growth CPG

Posted 10 days ago

create wellnessNew York (NY)

SENIORITY

Manager

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About the role

Create Wellness in New York is seeking a VP of Brand to lead our brand function across digital and retail channels. You will shape strategy, oversee activations, partnerships, content, and communications to drive efficient acquisition and fast growth in a dynamic market. You'll partner with founders and the SVP of Marketing to translate business goals into a bold annual plan, manage a team, and optimize brand touchpoints—from packaging to paid media—through disciplined measurement.

Before you apply

Applying takes about a minute. These four things decide how fast it moves after that.

Your profile is current

It's what we read first. Occupations, seniority and locations matter more than a long history.

Two examples you can talk through

Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.

A number in mind

What you're on now and what would make you move. We negotiate better when we know both.

Your notice period

Employers plan around it, and it's the question that stalls offers most often.

Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.

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