Director of Marketing & PR
whalen search groupColumbia (SC)
Director of Marketing & PR
Posted 3 days ago
whalen search groupColumbia (SC)
SENIORITY
Manager
About the role
Location:
Near the Coast of South Carolina | On-Site
We are seeking an experienced Director of Marketing & PR to lead the evolution of a growing marketing organization within the automotive aftermarket industry. This hands-on leadership role will develop and execute integrated marketing strategies that support business growth, strengthen customer brands, and promote a diverse product portfolio.
The ideal candidate will have a strong understanding of B2B marketing, brand strategy, digital marketing, and campaign development, along with the ability to translate market insights and customer needs into compelling marketing initiatives. This individual will lead and develop a talented marketing team while partnering closely with Sales, Product Management, customers, and external partners.
Key Responsibilities:
Develop and execute integrated marketing strategies and campaigns aligned with company and customer objectives.
Lead marketing initiatives supporting product launches, customer programs, sales, trade shows, digital marketing, and other growth initiatives.
Develop a strong understanding of the automotive aftermarket, customers, competitors, and product categories.
Lead, coach, and develop the marketing team while fostering a culture of creativity, accountability, and strategic thinking.
Oversee brand, creative, digital, social media, email, advertising, content, and PR initiatives.
Partner cross-functionally with Sales, Product Management, and leadership to identify new marketing opportunities.
Lead the strategic adoption of AI and emerging marketing technologies to improve research, creativity, content development, campaign execution, and efficiency.
Monitor campaign performance and use analytics, customer feedback, and market insights to continually improve marketing strategies.
This is a fully on-site position near the coast of South Carolina. Remote work is not available.
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