Marketing Data & Analytics Strategy Manager

Shield AI is seeking a highly motivated Marketing Data & Analytics Strategy Manager to own the data and analytics strategy for the Marketing organization, and to drive operational execution alongside itThis role will work closely with Marketing leadership and cross-functional partners to define how marketing data is structured, reported, and used to inform decisionsThe ideal candidate combines a strategic mind with hands-on technical fluencyThey can sit with stakeholders to define requirements and design how data should be structured and stored, partner closely with technical builders on pipeline and infrastructure decisions, and own cross-functional performance analysis at the CMO level, turning that analysis into clear storylines for the C-suiteOwn the definition of marketing data and reporting requirements. Partner with stakeholders across Marketing and cross-functional teams to translate business questions into clear data specifications, schemas, and reporting structuresDesign how marketing data is structured, stored, and governed, partnering closely with MarTech, data engineering, and contractors to ensure infrastructure and pipeline decisions map back to business requirementsBring enough technical fluency (SQL, data modeling, ETL concepts) to review technical designs, troubleshoot issues, and be a credible partner to the engineers and vendors building the infrastructureOwn the design and maintenance of centralized reporting and dashboards across the marketing funnel, ensuring a consistent, single source of truth for leadershipLead cross-functional performance analyses at the CMO level, synthesizing data across channels and functions into a clear view of what happened, why, and what to do nextPrepare executive updates, business reviews, and strategic storylines for Marketing leadership and the C-suite, translating complex data into clear, action-oriented narrativesPartner with Marketing leadership on annual and quarterly operating plans, defining metrics and targets and tracking progress against goalsProactively identify opportunities to improve data quality, instrumentation, and operational efficiency across marketing programsBenefitsExcellent Medical CoverageMental Health Employee Assistance ProgramPaid Parental LeavePet InsuranceFlexible Work HoursOnsite Gym (DC) Gym Discount (San Diego) Free ParkingCompetitive CompensationStock Benefits 401K Services and Match 5-8 years of experience in marketing analytics, marketing operations, strategy consulting, or a similar role, with a track record spanning both strategic analysis and data/schema ownershipDemonstrated experience defining data and reporting requirements with stakeholders and designing how that data should be structured and storedExperience owning executive-level, cross-functional performance analysis, synthesizing data across channels into a strategic narrative for senior leadershipHands-on technical fluency, including SQL, data modeling, and enough understanding of ETL and data pipeline concepts to partner effectively with engineers and MarTech on build decisionsStrong storytelling and executive communication skills, with the ability to translate complex data into clear, C-suite-ready narrativesExperience with analytics tools such such as Google BigQuery, Google Analytics, Marketo, Looker Studio / Tableau, and SalesforceHighly proactive and self-starting, able to operate with a high degree of ownership and autonomyStrong project management skills, with a demonstrated ability to drive cross-functional initiatives from planning through executionDirect experience building or maintaining ETL pipelines, data models, or analytics infrastructureFamiliarity with marketing funnel measurement and attribution modelsFluent in AI/automation tools to improve analytics, reporting, or marketing workflows