Director of SEO

Posted 2 days ago

lasso mdSacramento (CA)

Search Marketing Strategists Offices of Dentists

SENIORITY

Manager

SALARY

$115,000 - $135,000

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About the role

Company Description: LassoMD is a dental marketing and technology company. We manage the full patient-acquisition lifecycle for practices - SEO, paid advertising, website design, content, and social media - backed by Patient Loop, our proprietary platform for lead management and ROI reporting that syncs with practice management systems. We are a team of roughly 65+ people, self-funded, and growing.

About the Role: We are hiring a Director of SEO to lead and scale the team responsible for organic search results across our client base. This is a hands-on leadership role. You will own the structure, process, and quality standards for a team of 7 SEO specialists and managers, and you will be accountable for the search outcomes our clients renew on. Search is changing faster than it has in a decade. Local ranking factors, AI-generated answers, and zero-click results are reshaping what good SEO means for a single-location dental practice and for a multi-location group. We want a leader who has a clear point of view on that shift and can turn it into a repeatable process a team can execute at volume. What You'll OwnTeam leadership and development. Managing, coaching, and performance managing the SEO team. Building the career matrix, training, and enablement programs that keep the team current and give people a path to grow into. Process and quality. Defining how the team works, from deliverable standards and QA cadence to how AI fits into research, production, and review. Making quality consistent across a large book rather than dependent on individuals. Capacity and segmentation. Deciding how the team is organized against different customer profiles, whether by account or by function, and building a capacity model that ties account load to the headcount plan instead of setting it after hiring. Search strategy. Owning our approach to local SEO and AI-search visibility, and the standards for enterprise and multi-location clients. Cross-functional partnership. Working with Client Success and Paid Ads on cohesive strategies, and stepping directly into high-value client relationships, escalations, and renewal-risk conversations when they need it. Reporting. Building reporting that determines account load and priorities, and presenting performance to senior leadership in terms of retention and revenue, not only search metrics.

What We're Looking For:

Experience directly managing an SEO team of 5 or more people
Expert-level knowledge of best practices for local SEO and AI-search visibility, including Google Business Profile and local listing management at scale
Experience running SEO for the SMB segment at volume, across a large base of concurrent accountsExperience managing enterprise or multi-website, multi-location clients
A history of performance managing team members, building inter-team culture, and developing a career matrix that you used to promote and grow people
Experience building training and enablement programs that keep a team on the cutting edge
Experience defining and optimizing team process and workflows, including incorporating AI into SEO workflows
Experience segmenting a team by account versus function, and by customer profile
Experience with customer base reporting mechanisms to determine account load and priorities
Strong working experience with Jira or a comparable project management system
Experience partnering closely with Client Success and Paid Ads teams on cohesive client strategy
Comfort stepping in and directly managing a high-value or VIP client
Comfort presenting data to senior leaders, and the ability to produce clean, defensible reporting on demand

Nice to Have:

Dental industry or closely adjacent industry experience
Experience with pod-organizational structures, for example assigning one SEO manager to an Account Director
Agency-side experience managing a high volume of concurrent accountsExperience with integrated organic and paid search strategy
Familiarity with dental practice website platforms, PMS integrations, and healthcare directory ecosystems
We're about being transparent here at LassoMD. This is what success looks like in your first year:
Full ownership of the team and its objectives within the first 60 days
A deep understanding of the client book: which accounts are performing, which are at risk, and where SEO is the deciding factor in whether a client renews
Trusted working relationships with each SEO specialist and manager, and with the Account Directors they support
A clear view of process and quality gaps, with a prioritized plan to address them
Comfortable pitching ideas to the GM on where the team and other departments could work more closely or differently to improve SEO performance and client satisfaction
Documented deliverable standards and a QA cadence in place, so quality is consistent across the book rather than dependent on individuals
A capacity model tied to the headcount plan, so account load is a deliberate decision instead of a consequence of hiring
A defined point of view on AI-search visibility, translated into what the team actually produces
Reporting that shows account load and priorities on demand, without being rebuilt by hand each month
An employee-centric career matrix created and actively used, evolving as the company grows, with real promotion paths demonstrated
A team structured to absorb client growth without quality slipping
A repeatable playbook for enterprise and multi-location clientsSEO performance reported to leadership in retention and revenue terms alongside search metrics
Trusted to step directly into VIP client relationships and escalations
CompensationBase salary range: $115,000 - $135,000 Additional compensation through discretionary performance incentives, which may be awarded on a monthly, quarterly, or annual basis based on individual and company performance

Benefits: Health, Dental, Vision, Unlimited PTO, and 401k

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