Sr. Manager, CRM

Sr. CRM ManagerSkechers is seeking a strategic and data-driven Sr. CRM Manager to lead the planning, execution, and optimization of our email lifecycle program. This is a high-impact position responsible for shaping the end-to-end CRM strategy while partnering cross-functionally with creative, product, analytics, and engineering teams. Essential Job ResultsStrategy & Planning Own the end-to-end planning of lifecycle email marketing campaigns, ensuring alignment with business objectives and customer needs. Collaborate with stakeholders across Creative, Analytics, Product, and Development teams to define campaign strategy, content, and goals. Monitor campaign KPIs (e.g., open rate, CTR, conversions, revenue, churn) and provide data-driven insights and recommendations. Project Management & Execution Translate marketing initiatives into clear business requirements using Confluence, including user scenarios, journey logic, and platform dependencies. Break down requests into implementation-ready Jira tickets, ensuring alignment with technical feasibility and sprint capacity. Lead UAT (User Acceptance Testing) and provide final marketing sign-off for campaigns and enhancements. Manage project timelines and CRM roadmaps, ensuring timely execution and delivery. Cross-Functional Coordination Serve as the primary point of contact for questions related to journey builds, regardless of whether they are fully in SFMC or involve additional platforms (e.g. AIQ, Data Cloud). Join grooming and sprint planning calls to align business goals with technical execution and backlog priorities. Partner closely with the Solution Architect to assess level of effort and impact when reviewing intake requests. Collaborate with Production Support to flag issues and monitor resolution (ticket creation handled by Prod Support team). Process & Optimization Maintain and prioritize the Sprint Backlog (Epics/Stories) based on business value and effort. Create and manage tasks/projects in Asana to track continuous improvements and key changes. Drive ongoing process optimization for CRM operations to improve efficiency, scale, and results. Reporting & Analysis Analyze CRM campaign performance and audience behavior to identify trends, insights, and opportunities. Regularly report on lifecycle performance and identify strategies to increase engagement, conversion, and retention. Additional ResponsibilitiesCross training in other roles in the department to assist when needed. Other duties as assigned. Supervisory ResponsibilitiesNo Job RequirementsExperience with Salesforce Marketing Cloud Strong project management skills Understanding of Agile methodologies and sprint planning is a plus Proven ability to write clear and actionable business requirements and user stories Data-driven mindset with strong analytical skills; comfort interpreting CRM metrics to inform decisions Exceptional communication and collaboration skills; experience working across cross-functional teams Detail-oriented with a passion for process, quality, and continuous improvement Experience using customer data to build sophisticated segments and triggered campaigns Familiarity with basic SQL or HTML/CSS for email Marketing Cloud Certifications a plus On-site presence at our Manhattan Beach office two days per week Education and ExperienceBachelor's Degree 7+ years of experience in CRM, lifecycle marketing, or related fields, preferably in a digital or eCommerce environment The annual salary range for this role is $130,000 - $150,000 USD. About Skechers Skechers (NYSE: SKX), a global, Fortune 500 brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we dodelivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,200 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good. Equal Employment Opportunity Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law. Reasonable Accommodation Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing . To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.