Vice President of Influencer

Posted 3 days ago

autumn communicationsNew York (NY)

Marketing Managers Advertising Agencies

SENIORITY

Manager

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About the role

Who We Are: Autumn Communications is a full-service public relations and marketing firm with offices in New York City and Los Angeles. We specialize in developing compelling campaigns that amplify brand awareness, engage customers, and drive demand for our clients. What We NeedWe’re seeking a dynamic and passionate Vice President of Talent and Creator to join our team! In this role, you’ll lead the development and execution of strategic client campaigns while driving new business initiatives. The ideal candidate is a respected industry leader with a proven history of success in building, nurturing, and expanding client relationships and talent agency relationships. This individual will be a seasoned professional, trusted by senior clients and dedicated to inspiring and growing their team.

Location: Must live in the greater Tri-State area or LA area with access to our office 2 days a week. What You’ll Bring Extensive knowledge of the influencer/talent industry and the ability to relay insights to clients Excellent organization, written and verbal skills Significant experience in professional client relationship management Effective team management capabilities Excellent problem-solving skills Ability to thrive in a fast-paced environment Proven history of leading team and driving results Self-starter mentality High School Diploma, Bachelor’s degree

What We Offer: Comprehensive health care and wellness plansA 401(k) Savings Plan Unlimited Paid Time Off (Personal, Sick, Vacation) and Summer Fridays

What You’ll Do: You will implement the day-to-day strategy and campaign execution for Autumn’s current and growing client roster. This person will work closely alongside account teams, including PR, Experiential events, and creative. In addition, this individual will be responsible for helping to refine our internal processes and materials. This person will also have a deeply rooted interest in culture, entertainment, and lifestyle and be able to identify key influencers for both paid and earned opportunities.

Responsibilities:

Identify and understand how to utilize influencers for both paid and earned opportunities for clients.
Manage digital media influencer marketing campaigns from signed SOW to post-campaign reporting.
Lead communication on influencer campaigns between clients and influencers, including negotiating with brands and influencers, ensuring campaign and messaging are executed correctly and on time, and optimizing strategy when necessary.
Create and execute project campaign timelines and schedules, and revise as appropriate to meet changing needs and requirements of campaigns and client goals.
Use data (Autumn uses Creative IQ) and knowledge of space to identify influencers for campaigns, while having a deep understanding of what a brand wants when being represented
Develop and maintain strong relationships with influencers.
Help with creative ideas, strategy, and research in response to active pitches and proposals involving Influencers.
Assist in drafting proposals, contracts, and presentations for agency use.
Lead client campaign kick-off calls to outline influencer selection and execution details and timeline.
Prepare reports and analyze performance relative to campaign objectives; provide optimization recommendations for clients.
Draft Influencer brand agreements and route influencer invoices to Autumn’s controller.

Requirements:

12+ years of experience
Strong organizational skills with the ability to handle multiple clients and priorities with discretion
Knowledgeable of all major social platforms (Instagram, Facebook, Twitter, Snapchat, YouTube, TikTok)
Stay up-to-date on the latest cultural trends and innovations in the social realm
Ability to work in a fast-paced, team environment
Demonstrated analytical and problem-solving skills
Demonstrated ability to juggle scope and resources to meet deadlines consistently
Strong interpersonal, verbal, and written communication skills

Commitment to excellence — working nonstandard hours when necessary, anticipating issues, and communicating with internal account teams. Knowledge of culture, fashion, beauty, sports is a huge plus

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