Marketing Specialist

Marketing Coordinator Under general supervision of the Marketing Manager, supports the internal and external positioning efforts of Brown University Health and its affiliates, partners and service lines, through various marketing activities including market research, developing and implementing marketing plans, executing integrated, multi-channel campaigns across digital/web, print, email, social media, and paid channels, and evaluating effectiveness of marketing efforts. Principal Duties And Responsibilities:Coordinate and implement market research to determine customer needs for and interests in services and programs for assigned affiliates/service including, but not limited to focus groups, market data analyses, competitor analyses, telephone/online consumer surveys, and general online research. Suggest appropriate operational adjustments to maximize effectiveness of programs/services being marketed. Utilize results of market research to inform promotional and marketing goals and tactics. Proactively develop marketing plans for assigned affiliates, partners, departments, and/or service lines of Brown University Health. Oversee and coordinate implementation of marketing activities/tactics including, but not limited to, internal/external communications strategies, program development, physician outreach and promotion integrated campaign strategies aligned with organizational goals, audience insights, and brand positioning Define campaign objectives, key messages, target audiences, success metrics, and timelines Select and coordinate appropriate marketing channels (e.g., digital, email, social, paid media, print, events) to maximize reach and impact Build comprehensive campaign plans and briefs to guide internal teams and external partners Coordinate end-to-end campaign execution, ensuring consistency of messaging and creative across all channels Collaborate cross-functionally with creative, web, digital marketing, content, communications, and public relations/external affairs to seamlessly execute integrated campaigns. Work with project manager to create production schedules, approvals, and deliverables that ensure on-time launch and execution Ensure all campaign elements adhere to brand standards, regulatory requirements, and quality expectations Establish KPIs tied to brand and digital metrics, as well as healthcare outcomes such as patient engagement, appointment requests, referrals, and service line growth Monitor campaign performance across channels and adjust tactics to improve results Analyze data and insights to evaluate effectiveness, ROI, and audience engagement Prepare performance reports and recommendations for stakeholders Develop and manage campaign budgets, ensuring efficient allocation of resources Capture learnings and best practices from campaigns to inform future planning Stay current on emerging marketing channels, tools, and trends to enhance campaign effectiveness Prepare formal reports assessing effectiveness of marketing tactics utilized, as well as client satisfaction with plan/results, adjusting plan/actions accordingly. As projects are concluded, ensure survey of clients to determine satisfaction with services provided, effectiveness of tactics, and adherence to schedule and budget, eliciting suggestions for improvement. Maintain regular contact for assigned affiliates, partners and service lines to gather news and information about client activities, achievements, and plans. Share gathered information internally and with other departments to promote quality improvement and program development enhancement. Work to develop/ensure client satisfaction with services provided. Participate in educational activities to keep technical skills up-to-date and to keep abreast of trends/changes, regulations, and legislation in the field of health care. Maintain knowledge of current market trends and market data affecting Brown University Health and its affiliates/services, using such information to add value to consultation and planning for clients and to guide the accurate targeting and content of marketing efforts. Performs other duties as assigned. Education:Bachelor's Degree in marketing, communications, or related field required. Advanced study desired. Experience:Minimum two to four years related experience in brand and/or services marketing, preferably in a complex healthcare environment. Pay Range:$67,724.80-$111,716.80EEO Statement:Brown University Health is committed to providing equal employment opportunities and maintaining a work environment free from all forms of unlawful discrimination and harassment. Location:Corporate Headquarters - 15 LaSalle Square Providence, Rhode Island 02903 Work Type:M-F 8 am - 5 pm Work Shift:Day Daily Hours:8 hours Driving Required:No