Strategic Marketing Advisor

Role Description: The Strategic Marketing Advisor is a full-time remote role responsible for guiding veterinary practices in creating and implementing effective marketing strategies. Day-to-day activities include assessing clients’ current digital presence, developing strategic marketing plans, and advising on website optimization to drive traffic and conversions. The advisor will conduct performance analysis, prepare reports with actionable insights, and present recommendations to practice leadership. The role also involves managing projects across multiple clients, coordinating timelines and deliverables, and collaborating with internal marketing and technical teams to ensure strategies are executed successfully. Ongoing responsibilities include monitoring campaign performance, adjusting strategies based on data, and serving as a trusted consultant to help clients achieve sustainable growth.

Qualifications: Candidates should possess strong Analytical Skills, including the ability to interpret marketing data, identify trends, and translate insights into actionable strategies. Candidates should possess Consulting and Strategic Planning skills to diagnose client needs, design tailored marketing roadmaps, and advise practice leaders on growth opportunities. Candidates should possess Project Management skills to plan, prioritize, and coordinate marketing initiatives, manage multiple client engagements, and meet deadlines. Candidates should possess Executive Management and stakeholder communication skills to present recommendations clearly, influence decision-making, and build long-term client relationships. Experience with digital marketing channels (SEO, paid search, social media, email marketing) and website performance optimization is highly beneficial. Strong written and verbal communication skills, with the ability to explain complex concepts in clear, accessible language. Ability to work independently in a remote environment, demonstrating initiative, accountability, and effective time management. Prior experience in professional services, consulting, or healthcare/veterinary marketing is a plus; a bachelor’s degree in Marketing, Business, Communications, or a related field is preferred.