Senior Financial Analyst - Marketing Finance
Senior Financial Analyst - Marketing Finance
Posted 3 days ago
SENIORITY
Senior
About the role
- Partner closely with Marketing managers to develop project budgets, forecasts, and financial outlooks across Advertising & Marketing spend.
- Manage A&M budgeting and forecasting, developing a strong understanding of Marketing initiatives, spending plans, commitments, and key financial drivers.
- Own the monthly close process for A&M expenses, including accruals, reclasses, and other adjustments necessary to ensure accurate financial reporting.
- Analyze actual spend against budget and forecast, identifying and communicating key variances, trends, risks, and opportunities.
- Support periodic forecasts and the annual operating plan (AOP), working with Marketing stakeholders to develop assumptions and maintain an informed view of the expense outlook.
- Maintain and manage Marketing cost center structures and hierarchies to support accurate financial reporting, planning, and controls.
- Develop clear, executive-ready reporting and analysis that provides visibility into Marketing spend, financial performance, and key takeaways.
- Partner across Marketing, Finance, Accounting, and other cross-functional teams to resolve financial issues and ensure appropriate accounting and reporting of Marketing expenses.
- Develop and maintain financial models and analyses to support resource allocation, project evaluation, and other business decisions.
- Proactively identify opportunities to improve and automate financial reporting, forecasting, close, and planning processes.
- Develop and evolve ROI analysis across Marketing channels, in partnership with Marketing stakeholders, to assess the effectiveness and impact of investments, helping drive future resource allocation decisions. Qualifications &Experience
- Bachelor's degree in Finance, Accounting, Economics, or a related field.
- Minimum 5 years of relevant finance experience, with demonstrated hands-on experience in FP&A, expense management, budgeting, forecasting, or financial reporting.
- Strong understanding of financial planning and monthly close processes, including accruals, reclasses, variance analysis, and expense recognition.
- Demonstrated experience partnering directly with business stakeholders to develop budgets, understand spending plans, and manage financial outlooks.
- Strong analytical and critical thinking skills, with the ability to analyze financial data, identify key drivers, and develop actionable insights.
- Ability to work independently, manage multiple priorities, and deliver high-quality work within recurring financial deadlines.
- High attention to detail with a strong sense of ownership, accountability, and follow-through.
- Strong communication and relationship-building skills, with the ability to work effectively across Finance and non-Finance stakeholders.
- Advanced proficiency in Microsoft Excel and PowerPoint, with experience using enterprise financial systems such as SAP, Oracle, EPM, or similar platforms. Key Attributes
- Hands-on finance professional with a strong ownership and execution mindset.
- Collaborative business partner who builds effective relationships and credibility with stakeholders.
- Financially disciplined and detail-oriented, with the ability to connect detailed financial activity to broader business priorities.
- Comfortable challenging assumptions, asking thoughtful questions, and bringing an independent financial perspective.
- Proactive and solutions-oriented, with the ability to identify issues and drive them through resolution.
- Comfortable operating in a fast-paced environment and balancing recurring financial responsibilities with evolving business needs.
Before you apply
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Your profile is current
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Two examples you can talk through
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A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
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Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
