Digital Account Executive
Posted 11 days ago
good karma brandsLos Angeles (CA)
Advertising Sales AgentsMedia Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers
SENIORITY
Senior
About the role
ESPN LA is seeking an experienced, high-performing Digital Marketing Consultant to grow digital revenue in the Los Angeles market. Los Angeles is one of the largest and most dynamic sports and advertising markets in the country, giving our team the opportunity to connect leading brands with highly engaged sports fans across ESPN's industry-leading digital platforms. This role is ideal for a proven digital seller who thrives on relationship-building, consultative selling, and creating customized marketing solutions for local and regional brands.
The ESPN LA Digital Marketing Consultant is responsible for developing and growing long-term relationships with local and regional businesses by selling customized digital marketing solutions across ESPN's digital ecosystem, including ESPN.com, the ESPN App, digital video, and ESPN Live Stream/OTT. GKB also represents additional premium digital and CTV inventory, including March Madness, New England Sports Network, SportsNet Pittsburgh, NBA.com and the NBA App. You will own the full sales cycle, from prospecting and proposal development through partner retention and growth, while serving as a trusted marketing advisor to partners.
Career responsibilities include but are not limited to:
Identify, prospect, and develop new digital advertising partnerships
Build and maintain strong relationships with local and regional decision-makers
Create customized, results-driven digital marketing solutions aligned with partner objectives
Grow and retain an active book of business through consultative selling
Develop deep knowledge of ESPN's full digital portfolio and targeting capabilities
Stay current on digital media trends, products, and best practices
Effectively uncover marketing challenges and position solutions at all organizational levels, including the C-suite
Network within the Los Angeles business community to expand market presence and develop new business opportunities
Maintain accurate activity and pipeline reporting using CRM tools
Integrate AI tools into daily workflows to improve new business outreach, partner research, campaign development, communication, and sales effectiveness while maintaining a high level of personalization and partner interaction
Other assigned tasks
Be a Good Karma Brands ambassador by adhering to the GKB core values: Listen, Be Honest, Work Hard, Over Deliver, Teamwork, and Follow Through
Preferred knowledge, skills and qualifications:
3-5 years previous sales experience and a passion for sales and service
Demonstrated success developing new business and growing long-term partner relationships
Strong professional network within the Los Angeles market preferred
Existing relationships with advertisers and agencies preferred
Goal-oriented, self-motivated, and entrepreneurial mindset
Excellent communication, presentation, and organizational skills
Ability to thrive in a fast-paced, deadline-driven environment
Comfortable selling consultatively at all organizational levels
Experience using CRM tools (Salesforce preferred) and Microsoft Office (Word, PowerPoint, Excel)
Valid driver's license required; in-market partner meetings are an essential function of this role
Pay Transparency:
The anticipated salary range for this California-based position is $75,000 - $150,000 (base) plus commission/bonus. The salary rate is to be determined by the education, experience, knowledge, skills, abilities, and location of the applicant, as well as internal and external equity.
This role is eligible for a comprehensive benefits package, including health, dental, and vision insurance; life insurance; short- and long-term disability; 401(k); dependent care benefits; paid parental leave; and additional benefits. This position requires occasional evening and weekend work for events and games.
Opportunity for Growth
Teammates have the opportunity to continuously learn and grow within Good Karma Brands and are responsible for representing GKB, our story, and our core values inside and outside the workplace. Teammates are encouraged to take a proactive role in building relationships and seeking opportunities throughout the company.
About Good Karma Brands:
As a proud partner of ESPN, GKB represents the ESPN Radio Network and Podcasts, the full portfolio of ESPN Digital Products, ESPN Events and local ESPN affiliated radio stations in eight markets including New York, Los Angeles and Chicago. GKB's other audio assets include Newsradio 620 WTMJ in Milwaukee and 95.3 WBEV in Beaver Dam, WI.
With offices throughout the country and our home office in Milwaukee, Wisconsin, GKB's team includes over 525 teammates and was recognized as a "Best Place to Work" by multiple organizations, including Front Office Sports.
For a full list of assets and more information, please visit www.goodkarmabrands.com.
Good Karma Brands is an Equal Opportunity Employer. We consistently renew our commitment to creating and maintaining an inclusive workplace for all. We foster integrity, respect within the workplace, and believe that the foundation of our success is our collective differences and diversity of thought. We welcome all to help us continue to build a community that embodies and promotes diversity, inclusion, and belonging for all.
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