Digital Media Buyer

Posted 5 days ago

spot pet insuranceHialeah (FL)

Advertising and Promotions Managers Media Buying Agencies

SENIORITY

Senior

SALARY

$69,620 – $83,543 per year

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About the role

Established in 2021, Doubtless is a holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America. We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach includes our own insurance carrier, insurance brands and partner brands. Spot, a subsidiary of Doubtless, is a team of pet-health-obsessed pet parents. We are driven by a shared vision to educate, empower, and engage pet lovers about the benefits of pet insurance to help them pay for covered vet bills so dogs and cats can live healthier, happier lives.

Job Summary: Spot is seeking a Digital Media Buyer. The Digital Media Buyer drives qualified customer acquisition through paid advertising channels, with primary emphasis on paid search. You own day-to-day execution and optimization across Google Ads, Microsoft Ads, and DV360, managing media budgets to maximize User to Quote volume at efficient CAC.This role has a strong paid search bias. The majority of your time and budget focuses on SEM where high-intent users actively search for pet insurance. You also run programmatic display, video, and YouTube campaigns through DV360 for awareness, retargeting, and demand generation. You manage media budgets of $500K-$1M per month. You use AI tools (Claude, Claude Code, AI agents) to accelerate keyword research, ad copy generation, audience building, bid optimization analysis, and performance reporting.

Job Location: Hybrid in Miami, FL (4 days in office, 1 remote)

Main Responsibilities:

Plan, launch, and optimize paid search campaigns on Google Ads and Microsoft AdsRun programmatic campaigns through DV360 across display, video, YouTube, and CTVBuild and manage keyword strategies including non-brand expansion, competitor terms, and long-tail capture
Manage daily bid optimization, budget pacing, and campaign structure across platforms
Build and test audiences using first-party data, customer match, lookalikes, and intent signals
Develop ad copy variants and creative testing roadmaps with the design team
Build and maintain measurement frameworks connecting paid spend to User to Quote, Quote-to-Policy, and CACRun continuous experimentation across bidding strategies, audiences, and creative
Coordinate with the SEO Specialist on keyword strategy and SERP coverage
Coordinate with the Lifecycle Marketer on quote follow-up and remarketing audiences
Use Claude and AI agents to draft ad copy variants, build keyword expansion lists, analyze search query reports at scale, and generate performance summaries
Build agentic workflows that automate repetitive paid media tasks (negative keyword mining, bid anomaly detection, audience refresh, weekly reporting)

Basic Qualifications:

Paid media experience 3-5+ years of digital media buying experience with primary focus on paid search
Hands-on Google Ads expertise across Search, Performance Max, and YouTubeMicrosoft Ads (Bing) campaign management experienceDV360 experience including campaign setup, line item structure, audience activation, and bid strategies
Strong analytical skills including SQL or spreadsheet fluency for performance analysis
Experience managing media budgets of $500K-$1M per month
Track record of measurably improving CAC, ROAS, or quote volume in prior rolesAI fluency (REQUIRED)
Regular use of Claude, ChatGPT, or equivalent LLMs for media buying work
Demonstrated ability to write effective prompts and structure AI workflows
Experience using AI for keyword research, ad copy generation, and search query analysis
Comfort building or adapting AI agents for repetitive media buying tasks
Willingness to identify new AI use cases and bring them to the team

Pay Range Base pay range: $69,620 – $83,543 per year. This is the range we reasonably expect to pay at hire. Placement within the range depends on job-related factors such as experience, skills, and certifications. This position is not eligible for bonus or incentive pay. Base pay is one part of a total rewards package that includes the benefits Operating style Comfort with rapid iteration and 80/20 prioritization in a startup environment Bias toward shipping experiments and learning over extensive pre-planning Ability to own acquisition outcomes, not just channel metrics Interview Technology Notice: Please note that phone and video interviews or screenings may be recorded and transcribed using interview technology to support our recruitment process. By continuing with the interview, you consent to this use. Text Messaging Notice: If you provide a mobile phone number, you may receive job-related communications via text message. Message and data rates may apply. You may opt out of text communications at any time by replying “STOP.”#LI-Onsite

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