Innovation Marketing Manager

Posted 18 days ago

career development partnersLancaster (PA)

Marketing Managers Veterinary Services

SENIORITY

Manager

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About the role

Position Summary: We are looking for a dynamic, creative and visionary Innovation Marketing Manager with a Doctor of Veterinary Medicine (DVM) degree and proven experience in strategic marketing. This role bridges the gap between veterinary and marketing innovation – developing and executing strategies for cutting-edge ideas, and technologies in the animal health space. This is an exciting opportunity for a veterinarian who thrives in fast-paced, creative environments and wants to shape the future of veterinary-centric marketing with innovative products.

Responsibilities

Innovation Strategy and Market Insights:

Collaborate with the innovation, and commercial teams to identify market trends, gaps, and opportunities for innovation.
Use veterinary expertise to evaluate the clinical relevance and value proposition of new products or services. Conduct competitive analysis and market research to support pipeline development and innovation roadmaps.
Work with graphic designers to develop marketing pieces. Marketing Strategy and Execution Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents.
Create compelling position and messaging that integrates scientific credibility with customer-focused benefits. Contribute to campaign planning, including digital marketing, trade shows, content marketing and product launches. Customer Engagement and Education
Represent the brand at conferences and events, combining clinical credibility, and brand advocacy. Miscellaneous Communicates effectively with other departments within the organization
Other duties as assigned
Regular attendance is required

Requirements: Doctor of Veterinary Medicine (DVM) degree preferred 10+ years of animal health marketing experience preferred. Vet Tech, Animal Science degree, MBA, or marketing degree required. Working knowledge of principles of current Good Manufacturing practices (cGMPs).Must possess excellent writing, interpersonal, communication, and organization skills, with the ability to work independently and collaboratively with internal and external teams. Must be competent in computer usage, such as word processing, spreadsheets, and/or databases. Strong understanding of veterinary practice workflows, challenges, and client communication. Demonstrated ability to develop and execute marketing strategies, ideally with product launch experience.

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