Chief Revenue Officer (CRO)
Location: Remote (USA) — frequent travel to clients, brokers, health plans and partners
Reports to: CEO
Compensation: Competitive (Base, Commissions and Equity)
About Us:
Wellness Coach is a global wellness platform that inspires and engages workforces through personalized wellness offerings — challenges, personal and leadership coaching, rewards & recognition, Next-Gen EAP, and weight management. We integrate with Microsoft Teams, Slack, and Zoom, and are backed by Softbank NY, Zoom Ventures, and Accomplice. We're AI-first: AI Coach, Nutrition AI, Care Plans and lab integrations, backed by hundreds of human coaches across 15 specialties. HIPAA and ISO 27001 certified.
About the Role:
We're hiring our first Chief Revenue Officer to own all revenue and lead an aggressive 2027 growth plan. You'll build and run a four-channel revenue engine — HR Direct, Payers, Brokers, and Resellers — and own new logo, expansion, and renewal. This is a builder's role: you'll set the plan, hire the team, open the doors, and close the big deals yourself.
Why Join Us?
Impact: Own the number at a company with a national health-plan partnership launching in 2027, a new national reseller partner, and a renewed Workday partnership.
Growth: Multi-channel growth with a product that's expanding fast — Care Plan & Benefits Navigation, Employee Recognition, and a developer API.Autonomy: Direct line to the CEO, a seat on the exec team, and the mandate to build the revenue org the way you think it should be built.
What You'll Do:
Own the number: Set and deliver the 2027 revenue plan across new ARR, expansion, and retention; run forecasting and pipeline reviews with weekly accuracy.
HR Direct: Lead enterprise and mid-market sales to HR and benefits leaders globally — land multinational employers that need one wellness platform for a distributed workforce across regions, with a focus on Legal, Financial Services, and Tech.
Payers: Grow health plan and TPA partnerships — expand existing health-plan relationships into new markets and land new payers that offer Wellness Coach to fully insured and self-funded members.
Brokers & Consultants: Build the broker channel from the ground up — national and strong regional benefits brokers and consultants — with enablement, co-selling, and producer relationships that generate repeatable pipeline.
Resellers & Platforms: Scale reseller and platform partners (wellness networks, HCM/benefits platforms like Workday and ADP); own partner pricing, enablement, and self-service portal adoption.
Build the team: Lead, hire, and coach AEs, BDRs, and partner managers; set quotas, comp plans, territories, and a clear sales process.
Run the engine: Partner with RevOps on HubSpot discipline, dashboards, and AI-driven sales automation; partner with Marketing on pipeline targets by channel.
Close big deals: Personally lead strategic enterprise, payer, and partner negotiations through MSA/SOW and security reviews.
What You Bring
Experience:
12+ years in B2B SaaS or digital health revenue leadership, including 4+ years as CRO, SVP Sales, or equivalent owning a multi-million-dollar number. Benefits ecosystem relationships: An active network with national and regional benefits brokers/consultants and/or HCM platforms (Workday, ADP).Payer experience: Track record selling to or partnering with health plans, TPAs, or PBMs — contracting, PEPM/PMPM models, and multi-year deals. Channel builder: Proven success building reseller or partner channels that produced material, repeatable revenue. Category knowledge: Corporate wellness, EAP, mental health, or digital health (e.g., Wellhub, Personify, Virgin Pulse, Vitality, Hinge Health, Sword, Headspace, Lyra) strongly preferred. Operator mindset: Data-driven, HubSpot fluent, comfortable using AI tools to run a lean, high-output team. Player-coach: Willing to carry a personal book, travel, and be in the room for key deals. Compensation Competitive: Base, Commissions and EquityWhat We Offer Company-paid medical, dental, and vision; unlimited personal coaching and EAPRemote within the U.S.Generous PTO, wellness days, and recharge breaks 401(k) and financial coaching Wellness and lifestyle rewards Executive coaching and mentorship Team retreats and offsites A purpose-driven culture Wellness Coach is an equal opportunity employer committed to diversity, equity, and inclusion. We welcome applicants of all backgrounds and experiences.