Social Media Coordinator

Posted yesterday

falcon recruitmentEast Newark (NJ)

Advertising and Promotions Managers Other Services Related to Advertising

SENIORITY

Senior

SALARY

$75,000-$85,000 annually

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About the role

Social Media Coordinator

Location: Newark, NJ

Job Type: Full-Time | Hybrid

Compensation: $75,000-$85,000 annually

About the Opportunity: Our client is seeking a Social Media Coordinator to support recruiting, advertising, and employer branding efforts for a large transportation and logistics organization. This role will focus heavily on using social media and digital campaigns to attract new drivers and support broader recruitment initiatives. The ideal candidate understands how to create content that speaks to drivers, operations professionals, and other frontline talent, and has experience working within transportation, logistics, trucking, warehousing, distribution, or a closely related industry. This is a hybrid position based out of Newark, New Jersey. While much of the work can be completed remotely, candidates must be comfortable traveling to company locations as needed to capture on-site photos, video, employee stories, and other media assets.

What You'll Do: Manage and support social media activity across platforms such as Facebook, Instagram, LinkedIn, and other relevant channels. Develop and publish content designed to attract qualified drivers and other operational talent. Support paid and organic social media campaigns focused on recruiting and employer branding. Partner with recruiting and operations teams to understand hiring needs and develop targeted campaigns. Create social media content highlighting company culture, driver opportunities, employee stories, equipment, facilities, and day-to-day operations. Assist with digital advertising campaigns designed to generate candidate interest and applications. Track campaign performance, engagement, reach, and recruiting-related results. Help maintain a consistent employer brand across social media, recruiting materials, and digital advertising. Travel to company offices and operating locations as needed to capture photos, videos, interviews, and other content. Coordinate with employees and managers to identify stories and content opportunities. Assist with the creation of presentations, recruiting collateral, and branded materials. Support recruitment marketing initiatives, hiring campaigns, and special projects. Monitor social media trends and recommend new approaches for reaching driver and transportation audiences. Help ensure branding and messaging remain consistent across recruiting and advertising channels.

Qualifications:

2+ years of experience in social media, digital marketing, recruitment marketing, employer branding, or a related field.
Hands-on experience managing business social media platforms, including Facebook.
Experience within transportation, trucking, logistics, warehousing, distribution, supply chain, or a closely related industry strongly preferred.
Experience creating campaigns targeted toward drivers, hourly employees, frontline workers, or similar candidate populations is highly preferred.
Understanding of how social media can support recruiting and candidate attraction.
Strong written communication and content creation skills.
Comfortable creating and coordinating photo, video, and other media content.
Ability to manage multiple campaigns and deadlines at the same time.
Strong attention to detail and brand consistency.
Ability to work independently while collaborating closely with recruiting, HR, and operations teams.
Willingness to travel to other company locations as needed for content creation and on-site media needs.
Experience with PowerPoint is a plus.
Experience with Canva, Adobe Creative Suite, or other design and content creation tools is a plus.
What Makes Someone Successful HereThe strongest candidate will understand that this is not simply a general social media role. Much of the content and advertising will be designed to help the organization attract and hire drivers.
Success in this position requires someone who:
Understands how to communicate with transportation and logistics audiences.
Can create engaging content that supports real recruiting goals.
Is comfortable working closely with recruiters and operations leaders.
Knows how to balance creative ideas with measurable campaign results.
Is proactive about identifying opportunities for new content.
Is willing to visit operating locations and engage directly with employees.
Can represent the company and employer brand professionally across multiple channels.

Schedule & Work Environment:

This is a full-time, hybrid position based out of Newark, New Jersey.
Candidates will have the ability to work remotely for part of the week but must be available to work from the Newark office as needed. Occasional travel to other company offices and operating locations will be required to gather photos, video, employee interviews, and other media assets.
Compensation$75,000-$85,000 base salary
Compensation based on relevant social media, recruitment marketing, and industry experience

Equal Opportunity Employer: Our client is an Equal Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information, sexual orientation, gender identity, or any other protected characteristic under applicable law.

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