Head of Tik Tok Shop

Position Summary: The Head of Tik Tok Shop is the business owner for Munchkin’s Tik Tok Shop and the leader responsible for building social commerce into a meaningful, scalable growth channel. This role owns the Tik Tok Shop P&L, growth strategy, merchandising, promotions, affiliate commerce, LIVE commerce and day-to-day commercial performance — connecting content, creators and conversion into one operating system. Reporting to the VP of Digital Commerce, this leader will operate at the intersection of culture, commerce and performance. The role requires someone who understands how Tik Tok Shop actually grows: product-market fit, creator seeding, affiliate economics, high-velocity content, LIVE programming, paid amplification, pricing/promotion, inventory and rigorous daily trading. The Head of Tik Tok Shop will partner tightly with Munchkin's Social Media team and the Influencer Marketing Manager, who will help source and manage creator/affiliate relationships and brand advocacy. This role retains commercial ownership of the affiliate engine, including assortment, commission economics, performance tiers, briefs, revenue goals, agency/TSP management and partner accountability. The role also serves as the day-to-day commercial lead with Tik Tok Shop’s Category Management and Advertising teams.

What you will do: Own the Tik Tok Shop P&L & Growth Strategy. Set the channel vision, annual plan and growth roadmap. Own GMV/net sales, gross margin, contribution economics, customer acquisition efficiency, promotional investment and channel profitability, with clear forecasts and performance reporting. Run the Daily Social-Commerce Trading Engine. Own the commercial calendar across assortment, pricing, promotions, bundles, inventory, merchandising, product detail pages and platform events. Stay close to daily performance and move quickly as content, products and trends break. Partner closely with Operations on SKU-level forecasting, inventory readiness, allocation decisions and opportunistic sell-through when Tik Tok demand accelerates. Build the Affiliate Commerce Engine. Set the affiliate strategy, commission architecture, product/sample priorities, creator tiers, performance goals and scaling rules. Partner with the Influencer Marketing Manager on creator recruitment, relationship management and seeding while retaining accountability for affiliate GMV and economics. Select, manage and hold agencies/TSPs accountable for recruitment, output, activation quality and performance. Lead Tik Tok LIVE Commerce. Build the LIVE roadmap across programming, hosts, product stories, offers, cadence and production model. Test formats aggressively, understand unit economics and scale the formats that create repeatable engagement and conversion. Manage external LIVE partners as needed, including production partners and Tik Tok Shop Partners. Turn Content Signals into Commerce. Work with Social, Brand and Creative to identify the hooks, products, formats and creator content that convert. Build a rapid feedback loop so winning organic and affiliate content informs Shop merchandising, paid amplification and broader marketing. Own Paid Shop Amplification Strategy. Partner with Performance Marketing / media partners on GMV Max, Spark Ads and other Tik Tok commerce media. Define what content and products merit amplification and optimize toward incremental, profitable growth rather than paid GMV alone. Build the Tik Tok Product & Merchandising Roadmap. Determine the right role for hero SKUs, bundles, exclusives, launches and promotional packs on Tik Tok Shop. Partner with DTC, Amazon, Retail Sales and Brand teams to maximize halo while managing pricing and channel conflict. Measure the Omnichannel Halo. Partner with Analytics to understand how Tik Tok content and Shop activity influence Amazon, DTC and retail demand. Build a measurement approach that separates direct Shop performance from broader demand creation and informs total investment decisions. Own Platform, Agency & Operational Excellence. Serve as the primary day-to-day commercial relationship with Tik Tok Shop Category Management, Advertising and relevant platform teams. Own agency/TSP scopes, KPIs, operating rhythms and partner accountability. Ensure Seller Center health, catalog accuracy, fulfillment/service standards, policy compliance, inventory readiness and issue resolution. Build a Repeatable Social-Commerce Capability. Create the playbooks, dashboards, operating rhythms and cross-functional ways of working required to scale. Translate what is learned on Tik Tok into broader social-commerce capability as platforms and consumer behavior evolve. You will bring: Tik Tok Shop operating experience.6-10+ years across eCommerce, social commerce, growth or digital marketing, including meaningful hands-on ownership of Tik Tok Shop for a consumer brand, marketplace seller or high-performing agency. Direct experience working with Tik Tok Shop Category Management and Advertising teams is strongly preferred. Demonstrated Shop scale. Track record of materially growing Tik Tok Shop GMV/revenue with direct responsibility for the levers behind performance — assortment, affiliates, content, LIVE, promotions and paid amplification. P&L and commercial fluency. Strong understanding of gross margin, contribution economics, commissions, discounts, media, fulfillment costs and customer acquisition; able to balance topline growth with profitable channel economics. Creator / affiliate expertise. Deep understanding of Tik Tok affiliate mechanics, creator segmentation, seeding, commission strategy, content briefs and how to identify and scale creators who convert. Comfortable attending or presenting at Tik Tok Shop creator, affiliate and platform events. Content-to-commerce instincts. Strong feel for Tik Tok-native creative, trends, hooks and community behavior, with the analytical discipline to distinguish viral content from content that drives incremental sales. LIVE commerce capability. Experience building or scaling livestream commerce programming, including hosts, offers, production, cadence, conversion optimization and performance measurement. Platform & performance depth. Fluency in Tik Tok Seller Center and commerce advertising tools such as GMV Max / Spark Ads, plus strong understanding of catalog, fulfillment, policy and operational requirements. Able to manage daily platform relationships and translate Tik Tok guidance into commercial action. Builder mindset. High agency, low ego and high pace. Comfortable in a lean organization where the playbook is evolving, priorities move quickly and the channel leader stays close to execution. As a Great Place to Work Certified company, we are committed to offering the best to our employees. We offer a comprehensive benefits package that includes medical, vision, dental, prescription drug coverage, life insurance, wellness benefits, generous employer-matched 401(k) plan, Paid Childcare Leave, among other benefit plans. Our total rewards are top of market and include competitive salary, bonus, and opportunities to earn equity. We focus on supporting employee development and growth. We regularly hold social functions to foster a genuine camaraderie that enhances teamwork. At our company-wide award functions, we take time to recognize the talent and dedication of the people who make Munchkin the most loved baby lifestyle brand in the world. To give our people flexibility, we offer hybrid work environment. Munchkin’s Hybrid Schedule is where an employee works in the office on Monday, Wednesday, and Thursday, and remotely on Tuesday and Friday. Employees enjoy an annual weeklong global office closure, giving our people an extra chance to recharge. Munchkin welcomes and values what makes everyone unique. We’re proud to be an equal opportunity and affirmative action employer. All hires for our team are based on qualifications, merit, and business needs. We recruit, employ, train, and promote regardless of race, color, religion, disability, sex, sexual orientation, gender identity, national origin, age, veteran status, genetic characteristic, or any other protected status.

Equal Opportunity Employer: This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.