Regional Director of Sales

PeakLogix, a rapidly growing organization within Alta Equipment Group, is seeking a hunter‑minded Regional Director of Saleswho thrives on winning new business and developing customized solutions that solve operational challenges inwarehousing, manufacturing, and order‑fulfillment environments. As an individual contributor, you willbuild a territory and set of strategic accounts, open doors, and win new logos, while expanding strategic relationships within existing accounts. Qualified candidates may bebased anywhere in the U.S ., with travel as needed to support customer and business development activities. The Regional Director is responsible for sellingstatic racking systems and other warehouse infrastructure equipment that helps improve the operational performance of warehouses and fulfillment centers. You will achieve success with a consultative, value‑driven sales approach. You’ll partner closely with ateam of engineers, designers, and internal support staffto shape solutions, develop proposals, and ensure smooth handoff into delivery—so you can keep your focus on creating and closing pipeline. We’re proud of our culture: PeakLogix is highly collaborative—we work as one team to solve customer problems and win new business together. Key Responsibilities & DutiesNew Business GenerationProactively target, prospect, andacquire new customers ; build and manage arobust, qualified pipelinein your territory. Execute anaccount based sellingplan that prioritizes high‑value verticals, ideal customer profiles, and multi‑layer relationships with clients. Drive the full sales cycle fromfirst meeting to close, including discovery, solution alignment, business‑case development, and negotiation. Consistently deliver results for the organization. Discovery & Solution SellingLeadstructured discoverywith operational leaders in manufacturing and distribution/fulfillment environments to uncover pain points and ROI levers. Shapetailored solutions, collaborating with engineers, designers, and sales support to create compelling proposals. While the initial focus is selling static racking systems, there will be opportunities to sell automation systems over time with support of a broader team. Delivercrisp, executive‑level presentationsand articulate business value, risk reduction, and outcomes—not just features and price. Collaboration & ExecutionPartner cross‑functionally with engineering, design, and project teams to ensure scope clarity and a clean handoff to delivery. Lead and contribute to bid packagesand proposals with attention to scope, schedule, and margin guardrails. Maintainaccurate CRM hygiene, territory plans, and forecast discipline. Account ExpansionStrategicallygrow existing accountsby identifying cross‑sell and up‑sell opportunities across static racking and automation portfolios. Stay top‑of‑mind with customers throughproactive, value‑adding outreachand insight‑led conversations. Make it funWe work hard at PeakLogix but we believework should be enjoyable. Find ways to make work fun for yourself and your colleagues by bringingenergy, positivity and creativityto solving problems and winning as a team. Qualifications3 to 5+ yearsof B2B sales experience with a demonstratedhunter track record(new‑logo acquisition and consistent quota attainment). Background inmaterial handling, warehouse equipment, racking, or automation solutions .. Strong consultative selling skills; able to quantify value and build a compellingbusiness case. Excellent communication (verbal, written, presentation) skills and ability to communicate effectively with senior leaders in warehouse and operations environments. Analytical, problem‑solving, andcritical‑thinkingskills with attention to detail and follow‑through. Proficient withCRMand remote collaboration tools; disciplined territory and pipeline management. Curiosity and drive to master warehousing principles