Director, Ecommerce - Digital Shelf

Company description: Mars UnitedSM Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines - Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy - that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem. These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at https://www.marsunited.com/.OverviewWe're looking for a Director, Ecommerce- Digital Shelf to create impact and help our clients navigate the dynamic, fast-changing Ecommerce landscape. This role owns strategic client relationships, serving as the Ecommerce lead and trusted advisor responsible for driving client satisfaction, business growth, and long-term partnership success. This requires understanding emerging areas of Ecommerce and incorporating those insights into strategic recommendations across the Ecommerce ecosystem. This role will have 1-2 direct reports. Candidates must reside within a commutable distance from our Chicago, Detroit, Minneapolis or New York office for a hybrid work schedule. The Director will engage with clients as the strategic Digital Shelf lead on their business:

• Develop customizable, yet scalable strategic solutions that position our agency as a best-in-class Digital Shelf partner for our clients.
• Lead a team of functional experts to strategize, execute and measure solutions that are focused on ensuring digital shelf content effectiveness and end-to-end digital shelf support is optimized to enable a connected, seamless shopper experience for our clients' brands and products.
• Core functions include marketplace assessments, full-scale audits, competitive insights, new product launch support, keyword research, SEO- and AEO-optimized copy development, evergreen and seasonal content development, product data management, and content health analysis.
• Lead business reviews, and educational programs that elevate client knowledge and influence strategic investment decisions.
• Lead emerging commerce capabilities including Agentic Commerce, AI visibility, AI search optimization, and governance frameworks that help brands win across AI-powered discovery environments.
• Evaluate, implement, and maximize commerce technology partners and platforms including content optimization, syndication, analytics, AI visibility, and digital shelf measurement solutions.
• Partner with cross-functional teams to drive catalog operations, syndication governance, product information management, and content health programs that improve discoverability, conversion, and operational efficiency across retailers.
• Manage projects towards client budgets, internal billing expectations and P&L goals.
• Identify and develop incremental growth opportunities through retailer assessments, AI/agentic commerce consulting, audits, workshops, operational optimization, and emerging commerce capabilities.
• Provide ongoing thought leadership both internally and externally.
• What you bring to us:8+ years experience in Ecommerce, Digital Commerce, Digital Shelf
• Bachelor's degree in advertising, marketing, or related field
• Demonstrated experience in analyzing results, synthesizing data, drawing out insights & implications, and developing insightful and actionable recommendations
• Sound decision-making skills based in an agency and client setting leveraging industry knowledge
• Ability to effectively engage and influence a variety of audiences; Confident presenter and clear, persuasive communicator (verbal and written) of complex data/details
• Desire and ability to work within a cross-functional, team-oriented environment
• A strong work ethic that is proactive, collaborative, and highly organized
• Passion for business and dissatisfaction with the status quo - always thinking of ways to improve and grow

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits. Mars UnitedSM Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. If you require accommodation or assistance with the application or onboarding process specifically, please contact usmttacompliance@publicis.com.All your information will be kept confidential according to EEO guidelines.