Director of Product Marketing

Summary: As Director, Product Marketing, you will lead BillingPlatform's product positioning, messaging, go-to-market strategy, competitive intelligence, pricing and packaging, and sales enablement. The ideal candidate combines strategic thinking, strong storytelling, and hands-on execution, with the ability to translate complex enterprise SaaS and financial technology solutions into compelling customer value propositions. This role requires close collaboration with Product, Sales, Customer Success, Finance, and Marketing to drive product adoption, revenue growth, and market differentiation.

Responsibilities: Product Marketing Strategy: Define product marketing priorities, performance metrics, and measurable business outcomes, including competitive win rates, launch effectiveness, product adoption, and pipeline contribution. Positioning and Messaging: Own ideal customer profiles, buyer personas, market segmentation, and differentiated messaging for business and technical audiences. Go-to-Market: Lead product launches and GTM strategies, coordinating positioning, messaging, sales readiness, milestones, and post-launch performance. Sales Enablement: Develop sales presentations, competitive battlecards, discovery guides, objection-handling resources, customer stories, and training materials. Competitive Intelligence: Conduct market research, competitor analysis, and win/loss reviews to identify trends, customer needs, and differentiation opportunities. Product Strategy: Partner with Product Management to incorporate customer insights, market opportunities, and competitive intelligence into roadmap discussions. Customer Lifecycle: Collaborate with Customer Success to support onboarding, product adoption, customer education, cross-sell, expansion, and advocacy. Pricing and Value Proposition: Develop pricing and packaging recommendations, ROI models, value-selling frameworks, and customer proof points in partnership with Product, Sales, and Finance. Content and Thought Leadership: Create impactful product marketing content, including case studies, product videos, presentations, blogs, and executive communications. Cross-Functional Leadership: Establish repeatable product marketing processes, coordinate internal and external resources, and support industry events, conferences, and executive presentations.

Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field. Proven product marketing experience in enterprise B2B SaaS, including positioning, product launches, GTM strategy, and sales enablement. Experience marketing complex technology solutions to business and technical stakeholders across multi-stage enterprise buying processes. Demonstrated ability to develop differentiated messaging, competitive positioning, and customer-facing content. Experience with SaaS pricing and packaging, customer research, competitive analysis, and financial modeling. Strong analytical, communication, storytelling, and cross-functional collaboration skills. Ability to demonstrate measurable business impact from product marketing initiatives. Familiarity with billing, revenue recognition, payments, monetization, or financial technology is preferred. Knowledge of the billing and monetization competitive landscape is an advantage. Willingness to travel for customer meetings, conferences, training, and industry events.

Benefits: Be part of one of the fastest-growing companies in the United States. Receive competitive compensation and a robust benefits package, including medical, dental, vision, life and disability insurance, HSA, FSA, and additional health and wellness perks provided by our medical carriers.401(k) match that is 100% immediately vested. Discretionary and charitable time off program. Ability to work hybrid if you are in the Denver, Colorado area. BillingPlatform provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.