Overview:
In this role, you will own the roadmap and delivery of conversational and agentic experiences on ADP.com, starting with an AI chatbot and AI-powered product demos. You’ll translate buyer needs into prioritized experiences and partner with product, engineering, and Sales Operations to bring them to market. You’ll test, measure, and iterate to improve engagement, qualification, and handoffs, helping buyers discover solutions and move toward a purchase. The role combines strategy with practical delivery in a hybrid, cross-functional setting.
Responsibilities:
Own and maintain the roadmap, backlog, and issue tracker for conversational buyer experiences; define requirements, milestones, dependencies, and success metrics Evolve the AI chatbot experience, including placement, prompts, content, handoffs and qualification flows Drive the AI SDR demo pilot and iterates from walkthroughs to lead capture, qualification, and routing to sales Identify and test additional buyer journey experiences (e.g., conversational lead or quote forms, appointment scheduling, guided product selection) Partner with Sales Operations to define qualification criteria, routing rules, CRM handoffs, and follow-up processes to convert conversations into opportunities Collaborate with product technology, marketing, analytics, privacy and legal teams to move concepts from brief to launch, ensuring QA, escalation, and continuous improvement Build a measurement framework across engagement, conversation quality, lead capture, opportunities, and downstream outcomes; share readouts with leadership Monitor emerging agentic shopping behaviors and advise ADP.com on supporting them with trusted content and agent-enabled capabilities
Key requirements:
6+ years in digital product management, digital experience, growth marketing, or related roles with launching customer-facing experiences Roadmap ownership and cross-functional delivery without direct authority; strong prioritization and tradeoff judgment Hands-on familiarity with conversational AI, chat, AI assistants, and self-service experiences; ability to evaluate new capabilities rigorously Strong understanding of conversion funnels and experimentation; connect interaction metrics to lead quality and sales outcomes Clear requirements writing, journey mapping, testing coordination, and turning ambiguous ideas into shipped improvements Excellent communication and stakeholder management; comfortable with technical partners and senior marketing leaders strong communication stakeholder management data-driven decision making conversational AI AI chatbots lead qualification and routing