Director of Marketing

POSITION OVERVIEW: We're looking for a hands-on growth marketing leader to build and run the growth engine. You'll own lead generation and brand awareness end to end — strategy through execution — across digital, content, and event channels, while managing internal team members and external partners to get it done. It's a high-ownership role for someone who wants to build a marketing function, not just run campaigns inside one.

WHAT YOU'LL DO: Lead Generation & Demand GenerationOwn multi-channel demand gen— email, social media, podcasts, and events — targeting business owners and other decision-makersBuild ABM and lead-scoring programsfor high-value prospects and nurture sequences tailored to each buyer profile and stageLaunch a partner/referral programand identify new market opportunities within the sectorContinuously test and optimizelanding pages, forms, and conversion paths, and partner with sales on clean lead handoffDigital Marketing & ChannelsOwn the website and SEO, plus paid digital advertising across Google, Meta, and other platformsRun content calendarsacross blog, social, email/SMS, and podcasts — informed by analytics to double down on what's workingKeep content currentwith service offerings and industry trendsContent, Brand & Sales EnablementWrite and oversee copyfor the website, email, case studies, and promotional materialsProduce educational, expertise-led content— blog posts, whitepapers, and articles — that builds authority in dental practice managementDevelop sales enablement assets : decks, lead magnets, infographics, and checklistsEvents & Industry RelationshipsPlan and runlive events, webinars, and speaking engagements ; travel as neededBuild relationshipswith industry associations and publication partnersTeam Leadership & ManagementLead and manageinternal marketing staff and external vendors/agencies — setting clear expectations and holding the team accountable to resultsCoach and developteam members, and set the tone for ownership, accountability, and executionAnalytics, Budget & OptimizationBuild and maintainmarketing dashboards and reportingAnalyze lead quality, conversion, and ROI, and turn findings into concrete optimization movesOwn the marketing budgetand manage spend against targetsWHAT YOU'LL BRING5+ years inB2B marketingwith real ownership of lead generation / demand generation results; selling services or products to small business owners is a strong plus A self-starterwho operates autonomously and takes genuine ownership of outcomes, not just activityStrong project management instincts— organized, detail-oriented, and able to run multiple channels and campaigns at once without things slippingProven people leadership : experience managing, coaching, and holding a team (internal staff and/or external partners) accountable to resultsHands-on channel expertiseacross social media (Meta in particular), digital advertising, email/SMS marketing, content marketing, podcasts and blogs, and event marketingAn analytical mindset— comfortable in the data, drawing insight from it, and using it to improve performanceExperiencemanaging a budgetAI-enabled : comfortable using AI tools to work faster and smarter, with an innovative, solution-oriented approach to problemsHubSpot certified(or extensive knowledge of HubSpot) Proficient with technology and tools such asSlack, ClickUp, and Google DriveAvailable to travelfor events and trade shows, with some weekend travel requiredWHAT SUCCESS LOOKS LIKEPipeline:a consistent flow of marketing-qualified leads that convert into closed business, at a healthy cost per acquisitionGrowth:website traffic, email engagement, and LinkedIn following/engagement all trending up quarter over quarterEvents & campaigns:webinars and events that hit attendance targets and drive results for new client acquisition and client retentionEfficiency:a marketing budget spent deliberately against clear cost-per-lead and ROI targetsImpact:measurable contribution to monthly recurring revenue growth and a shorter sales cycleLeadership:growth and development of team, with all team members accountable for performanceGROWTH OPPORTUNITY This role offers significant room for professional growth as the firm expands, with a clear path to take on broader scope as the company scales. You'll get exposure to the full spectrum of B2B marketing inside a specialized, fast-growing niche.