Position Overview:
The Director of Growth Marketing will play a key role in shaping our growth strategy, managing multi-channel digital campaigns, and driving acquisition across our DTC and Amazon channels. The ideal candidate will have a proven track record of scaling brands, experience managing high SKU counts, and expertise in high AOV products. This is a data-driven role that requires deep knowledge of e-commerce marketing, performance analysis, and campaign optimization.
Key ResponsibilitiesE-Commerce Strategy & Execution
Develop and implement comprehensive growth strategies to drive revenue across Shopify, Amazon, and other marketplaces.
Scale high SKU count product lines while focusing on high AOV growth tactics.
Oversee product launches, promotions, and pricing strategies tailored to different sales channels.
Performance Marketing & Optimization
Manage paid media campaigns (Google Ads, Facebook/Instagram Ads, Amazon Ads, etc.) to drive conversions, increase AOV, and maintain a strong ROI.
Analyze and optimize digital marketing funnels, ensuring maximum efficiency and cost-effectiveness.
Leverage performance metrics to refine campaign targeting, creative assets, and ad copy for continuous improvement.
Amazon Channel Growth
Lead growth initiatives on Amazon, including PPC advertising, listing optimization, and organic rank improvements.
Develop strategies to manage high SKU counts, ensuring top-performing products get visibility while maximizing returns across the entire product line.
Use data insights to drive Amazon product page optimization, conversion rate improvements, and sales velocity.
Cross-Channel Growth Initiatives
Design integrated marketing campaigns across email, SMS, content marketing, and paid media, increasing customer lifetime value (LTV).
Collaborate with the product, creative, and merchandising teams to align messaging and strategies across channels.
Utilize Shopify and other tools to enhance the customer journey, improve conversion rates, and elevate the overall customer experience.
Data & Analytics
Build and maintain dashboards to track key growth metrics, providing clear insights on campaign performance, AOV, and overall revenue growth.
Conduct A/B testing on creative, landing pages, and product listings to improve conversion rates and drive growth.
Use insights to drive forecasting, budgeting, and strategic planning efforts for all marketing channels.
Team Leadership & Development
Lead and mentor a team of digital marketers, data analysts, and external agencies to ensure cohesive and impactful marketing efforts.
Foster a culture of experimentation, data-driven decision-making, and continuous learning within the team.
QualificationsExperience with Amazon, Shopify, and DTC
Coming from a brand in the CPG space with a higher AOV & SKU count
