Director, Rare Disease Market Access Strategy
$204,000.00-$281,000.00
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Posted 49 days ago
SENIORITY
Manager
SALARY
$204,000.00-$281,000.00
About the role
- Develop and execute comprehensive market access strategies to support the FA brands across commercial and government payer segments.
- Lead cross-functional planning and execution across all MA&R functions (including Payer Insights, Trade & Distribution, Patient Access, and National & Regional Account Teams) to ensure alignment with approved strategies
- Ensure coordination and alignment with the Rare Disease Franchise, including on overall strategy as well as internal and external messaging.
- Deliver impactful value propositions, messaging, and promotional materials (both branded and unbranded) tailored to key customer segments (e.g., plans, PBMs, GPOS, IDNs)
- Champion pull-through activities to ensure access optimization
- Partner with Medical, HEOR, Global V&A to support evidence generation to support access strategy
- Define and drive the contracting strategy in collaboration with Brand, legal, and finance to align with market dynamics and brand goals.
- Develop pricing and innovative contracting strategies (e.g., value-based contracts)
- Work with cross-functional teams to model scenario-based business cases to support key contracting recommendations to senior leadership
- Research, compile, analyze, and assess market landscape data/trends to develop customized solutions that maximize patient access
- Support development of Free Drug and co-pay support strategies
- Support development of SP and SD strategies to optimize patient access
- Execute and support training of MA&R RADs and NADs in alignment with approved strategies and materials
- Lead initiatives to evaluate MA&R performance in support of the Rare Disease Franchise
- Lead and support multiple cross functional teams in various projects as a market access expert (e.g., gross-to-net workstreams, forecasting, long-range planning, etc.)Support pipeline activities, including Biogen's pipeline assets for rare disease
- Bachelor's degree required, MBA preferred 10+ years of experience in U.S. market access, payer marketing, pricing, or related fields within the pharmaceutical or biotech industry
- Ability to work cross-functionally to develop payer messaging, contracting strategy, build business cases, and develop training/communication plans for field teams
- Knowledge of standard Payer research methodologies, financial analyses, and gross-to-net dynamics Excellent analytical, strategic thinking and critical thinking skills with the ability to translate data into strategy
- Must be highly motivated with strong interpersonal and communications skills
- Ability to develop and deliver clear, compelling presentations on complex pricing topics to senior-level executive audience
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