Creative Art Director

Posted yesterday

gameday mens healthSacramento (CA)

Advertising and Promotions Managers Advertising Agencies

SENIORITY

Manager

SALARY

$95,000 to $130,000

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About the role

Location: Remote (travel for shoots and campaign production as needed)

Department: Marketing

Reports To: VP of Brand Marketing, Gameday / CMO, Herway

Status: Full-Time

Salary Range: $95,000 to $130,000

About Us: Gameday Men's Health is the nation's largest network of concierge men's health clinics, with 400+ locations nationwide. Gameday is changing how men approach performance, optimization, and preventive care through a lifestyle-driven brand that meets men where they are, from the couch watching the game to arena partnerships. Herway Health + Hormones is Gameday's sister brand for women. Herway combines in-person women's health with hospitality and community, built on the belief that your health is a lifestyle, not an annual appointment.

Position Overview: We're hiring a hands-on Art Director / Creative Director to lead brand creative across both Gameday and Herway. You'll set the creative direction for both brands, and you'll also design the work yourself, including ad assets, in-clinic print, and campaign materials. You'll own the look and feel of everything we put out: commercial campaigns, photo and video shoots, paid media, print, and franchise materials. You'll direct external agencies and production partners, and you'll be the final check on brand consistency across hundreds of locations. Just as important, you know what makes ad creative perform. You'll keep a steady flow of new static ad versions in market, and you'll work with our in-house videographer/editor to keep improving video across paid and organic channels. You stay on top of trends in design, social, and advertising, and you bring them into the work. This role is for someone who can go from big-picture creative direction to fast, polished design work.

Key Responsibilities:

Creative Direction & Campaigns
Lead creative direction for brand campaigns across Gameday and Herway, from concept through final delivery
Art direct photo and video shoots: develop mood boards, shot lists, styling and casting direction, and be on set
Direct external agency and production partner creative, giving clear briefs and feedback to keep work on brand and on schedule
Develop campaign concepts and visual systems that scale across paid social, OOH, print, web, email, and in-clinic
Keep two distinct brand voices clear: Gameday (performance, modern masculinity) and Herway (warm, modern, aspirational women's wellness)
Performance Creative
Create ongoing new versions of static ads (new hooks, headlines, layouts, offers, and visuals) to keep paid campaigns fresh and improving
Use ad results to guide what gets made next: what to scale, what to cut, and what to test
Work side by side with the in-house videographer/editor on video concepts, hooks, edits, and cutdowns for paid and organic
Build a regular testing rhythm for static and video creative across Meta, TikTok, YouTube, and other channels
Track trends in social, ad formats, and culture, and turn them into timely creative for both brands
Hands-On Design & Production
Design and produce a wide range of assets: digital ads, social graphics, in-clinic print (posters, signage, brochures, menus), flyers, billboards, event materials, and presentation decks
Edit, retouch, and color-correct images for a polished, consistent look
Adapt creative across platforms and formats without losing quality or consistency
Turn creative briefs into on-brand designs that drive engagement and performance
Brand Stewardship
Own and evolve the brand guidelines for both Gameday and HerwayReview all creative from agencies, freelancers, and franchisees, and approve it, refine it, or send it back
Build and maintain templates, design systems, and asset libraries for use across 400+ locations
Keep both brands fresh and ahead of the category
Collaboration & Process
Partner with marketing, social, growth, and franchise support teams on goals, audiences, and timelines
Plan ahead for upcoming campaigns and launches so creative is ready on time
Manage creative workflow, priorities, and deadlines across both brands
Present creative ideas and the thinking behind them clearly to leadership and stakeholders

What We're Looking For:

5+ years of design experience, including 1+ years in an art director or creative lead role
Strong portfolio showing hands-on design work, campaign-level art direction, and performance ad creative
Proven experience creating paid social and performance ads, with a clear understanding of what drives clicks and conversions
Comfortable using ad results to guide creative decisions and running ongoing creative tests
Experience working closely with video editors on short-form content for paid and organic social
A strong pulse on design, social, and advertising trends
Experience art directing photo and video shoots, on set
Experience managing external agencies, photographers, and production partners
Expert in Adobe Creative Suite (Photoshop, Illustrator, InDesign); Figma and Canva a plus; After Effects or Premiere a plus
Strong grasp of layout, typography, color, and brand systems
Experience with both digital and print (social, paid ads, OOH, in-store or in-clinic collateral)
Photo retouching, image editing, and color correction skills
Ability to manage two brands and many projects at once, in a fast-paced environment
Background in lifestyle, wellness, health, beauty, or fitness brands preferred
Healthcare or regulated advertising experience is a plus

Why Join Us: You'll shape the creative for two growing brands at once: the largest men's health network in the country and a new women's health brand built from the ground up. You'll own the work, have a seat at the table on brand decisions, and build a creative standard that shows up in every clinic, campaign, and touchpoint.

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