Social Media Manager - Music (Contract)
twineNew York (NY)
About the role
Overview:
Social Media Manager – Music (Contract) for Twine. This role focuses on elevating the international profile of a London-based R&B and Pop singer. You will expand the artist's reach in the US, English-speaking territories, and key European markets. The position centers on developing and executing content strategies for Instagram and TikTok with emphasis on audience growth and engagement. You will collaborate with the artist's management, provide creative direction for content, and ensure campaigns align with current music and social media trends. The initial engagement is a paid trial period of approximately three months, with potential for a long-term partnership.
Responsibilities:
Develop and implement a comprehensive social media strategy tailored to international music audiences. Create and schedule engaging content for Instagram and TikTok, focusing on audience growth in the US and Europe. Guide and collaborate on content creation, ensuring alignment with current trends and the artist's brand. Monitor analytics and adjust strategies to maximize reach and engagement. Research and identify new opportunities for audience expansion and fan engagement. Support paid campaign initiatives for single releases and special projects. Provide regular performance reports and actionable insights.
Qualifications:
Proven experience managing social media for music artists or entertainment brands. Strong understanding of Instagram and TikTok, including platform algorithms and best practices. Demonstrated ability to grow audiences in international markets, especially the US and Europe. Up-to-date knowledge of music industry trends and digital marketing strategies. Excellent written and verbal communication skills. Ability to work independently, manage multiple projects, and meet deadlines. Creative mindset with a passion for music and digital storytelling. Experience with analytics tools and reporting. Availability for a part-time, contract-based engagement. About Twine Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Twine enables companies to scale their teams globally and works with Fortune 500 companies and innovative startups alike. Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
Job Details
Seniority level:
Associate Employment type: Contract Job function: Marketing Industries: Marketing Services
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
More like this