Director of Performance Marketing

Opportunity Snapshot Come Build, Optimize, and Scale What Drives GrowthAre you a data-driven performance marketing leader who thrives on accountability and results? Join Homeaglow as our Head of Paid Acquisition and take ownership of the engine that fuels our growth. In this role, you’ll set strategy, manage significant media investments, and lead a high-performing team responsible for customer and supply acquisition across a dynamic, two-sided marketplace. You’ll partner closely with Product, Engineering, Analytics, Finance, and Creative to optimize every stage of the funnel—from first impression through completed booking—while continuously improving measurement, automation, and efficiency. Own and scale a multi-channel paid acquisition strategy across search, social, affiliate, CTV, programmatic, and more Lead a high-impact team while building capabilities in measurement, automation, and creative performance Drive data-informed investment decisions with full budget accountability and forecasting ownership Help shape a best-in-class growth engine in a fast-moving, remote-first environment Enjoy competitive compensation and comprehensive benefits, including fully covered health insurance, flexible PTO, parental leave, and Homeaglow cleaning perks About Homeaglow Homeaglow is a fast-growing marketplace connecting homeowners with top-rated cleaning professionals. We are a fully remote, lean organization with a relentless focus on direct-response performance. Paid acquisition is central to our growth strategy, and we are building the team to take it significantly further. Our culture rewards clear thinking, rigorous execution, and concise communication—and gives leaders the autonomy to make meaningful impact. The Requirements Your Qualifications If this opportunity excites you and you bring the following, we’d love to connect:10+ years of marketing experience, including hands-on ownership of paid acquisition programs at scale 3+ years leading and developing high-performing performance marketing teams Strong expertise in attribution, incrementality testing, and LTV modeling, with a track record of applying insights to improve investment decisions Proven ownership of large media budgets, including pacing, reallocation, and executive-level communication A balance of analytical depth and commercial acumen—you can interpret complex data and clearly articulate business implications Exceptional written communication skills, critical in a remote-first organization Preferred, but not required: Experience in two-sided marketplaces, home services, or subscription-based businesses Background acquiring both customers and service providers, with an understanding of distinct growth levers Familiarity with value-based bidding, predicted LTV, and AI-driven optimization strategies Deep platform expertise in Google Ads, Meta, and/or programmatic platforms Working knowledge of SQL or Python Demonstrated success in remote, high-autonomy environments