Director of Marketing Operations

About the Role: Snorkel AI is seeking a growth oriented leader to build a world class marketing operations team. This role will report directly to our Chief Marketing Officer and will be responsible for growing company revenue by improving marketing contribution through ABM, automation, data insights and strong partnership with sales leadership. This role will also be responsible for implementing best practices, streamlining workflows, and building a global marketing team. The ideal candidate will be able to share past successes with ABM (ideally using 6Sense), finding success in growth stage B2B companies, and building strong relationships across marketing, sales and finance. This role is hybrid and will require in-person working in our NYC office. The pay range for this role is between $175,000 and $230,000.What You’ll DoStrategic Planning:

• Collaborate with marketing and sales leadership on annual planning, company and team goals and methodology for tracking progress against targets.
• Develop and implement a comprehensive marketing operations strategy that builds a foundation for growth in both new sales channels and geographic markets.
• Marketing Technology Management:
• Oversee the selection, implementation, optimization, and integration of marketing technologies (eg. CRM systems, marketing automation, analytics tools, etc.) to streamline operations and maximize efficiency.
• Audit and implement data privacy policies. Build a playbook for a cookieless website.
• Document playbooks and best practices for martech stack.
• Identify new opportunities for competitive advantage through our martech stack.
• Manage relationships with technology vendors, including regular audits of usage and costs.
• Process Optimization:
• Understand and document buyer journey; identify where marketing can have the most impact from acquisition to expansion.
• Help the team build operational discipline - from leveraging project management tools, to strong planning cadences, standardized reporting and templatized marketing playbooks.
• Data Analysis and Reporting:
• Working with CMO, CRO, CFO and RevOps team, establish metrics, KPIs, and dashboards to measure the effectiveness of marketing campaigns and initiatives.
• Create process and cadence to measure marketing performance and provide useful insights and recommendations for optimizing marketing efforts/strategies.
• Set repeatable process for ensuring database quality and mailability.