Paid Performance Marketer
virtual vocationsNew York (NY)
About the role
To support a growing portfolio of child care client accounts, the full-time Paid Performance Marketer will manage and optimize paid campaigns across Google, Meta, and other channels, driving qualified leads while working remotely.
Key responsibilities:
Launch, manage, and optimize paid media campaigns to achieve cost-per-lead and return on ad spend targets
Conduct audience and creative testing, budget pacing, and performance reporting to ensure campaign success
Collaborate with designers and copywriters to develop new creative assets and troubleshoot tracking issuesRequired qualifications 3+ years of hands-on experience managing paid media campaigns with proven results in Google Ads and Meta Ads
Track record of hitting or exceeding cost-per-lead, ROAS, or CPA targets
Strong understanding of campaign structure, audience targeting, and conversion tracking
Experience with pixel and tag implementation, including Meta Pixel and Google Tag Manager
Reliable remote work setup and availability to work primarily on an Eastern Time schedule
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.
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