Creative Strategist (New York)
mogulNew York (NY)
Creative Strategist (New York)
Posted yesterday
mogulNew York (NY)
SENIORITY
Manager
About the role
Why Mogul? Mogul is a highly motivated team building platforms and products for the future of real estate. We are driven by the belief that technology can fundamentally reshape the entire real estate industry. We leverage cutting-edge tools and artificial intelligence to increase transparency, lower the barriers to entry, and create efficiencies across all facets of real estate. Our real estate investing platform provides all investors direct access to high-quality, cash-flowing, residential US properties. With additional products / platforms implemented at scale, we architect the new infrastructure of real estate. Our team's culture of inclusion and open discussion drives efficiencies, innovation, and autonomy. We operate in the exact way you had been saying your former employer should have operated this entire time (if the meeting could be an email, it will be; no PowerPoint presentations with fancy renderings).Join our mission to bring one of life's necessities (shelter) into the AI digital age, open the asset class to millions, and in doing so, enhance financial literacy and shrink the wealth gap. Mogul's Core ValuesWe, Not I — A company is just a collection of people striving towards a goal. To achieve the goal, we all need to be striving for the goal together Creative Problem Solving — Every problem has a solution, it just might not be the most direct path. Operate on principles, and solve from there The Highest Quality (1 of 1) — Approach everything with quality, every interaction, product, property, everything. The little things matter Client obsessed — We are nothing without our customers. Treat them like you would treat family, assuming you love your family Input focused, Output oriented — Everything is measurable, our inputs drive outputs, and the scientific method is how we learn & grow Let's F*cking Grow — Pretty simple, grow, learn, act. Just make sure you are pushing forward in all areas at a rapid pace Execute — Execute. Execute. Execute Mogul's Purpose Unlock Real Estate, Make Money, Create ImpactMogul's Niche Redefining Residential Real EstateAbout the RoleMogul is seeking a highly creative, analytical, growth-minded Creative Strategist to shape how we reach, engage, and keep investors across every stage of the customer journey. You'll report directly to our CEO and own the creative thinking behind our paid ads, our organic social, and our lifecycle marketing. This is a hands-on role for someone who thinks strategically and also executes: you'll turn customer insights, cultural trends, and performance data into concepts, then help make them, with AI built into your workflow at every step.
Location:
This role is based in our New York City office. You must be located in, or willing to relocate to, NYC and able to work in person from our NYC office.
Creative Strategy: Turn insights, trends, and performance data into angles, hooks, briefs, and campaigns across paid and organic channels
Lifecycle Marketing: Own lifecycle end to end, from email and SMS today to product features, app pushes, and every future customer touchpoint
Organic Social: Set up and run Mogul's organic content across our social channels
Creative Production: Own getting the creative made. Sometimes you'll make it yourself (static, video, copy, with AI tools), sometimes you'll brief and run freelancers, agencies, editors, and internal stakeholders. Either way, the finished asset is yours.
A portfolio of shipped creative work is ESSENTIAL. Please include a link with your application.
What You'll Do:
- Report directly to the CEOWork cross-functionally with performance marketing, product, and engineering
- Creative strategy
- Develop creative strategy across paid social, organic social, email, SMS, landing pages, product communications, app pushes, and emerging channels
- Identify new creative angles, hooks, offers, and messaging that improve acquisition and retention
- Write clear briefs and build messaging frameworks for product launches, promotions, evergreen campaigns, and brand initiatives
- Study investor behavior to uncover the motivations and emotional drivers behind their decisions
- Produce creative directly, or brief, manage, and quality-check outside vendors and internal partners so concepts ship on time and on brand
- Organic social
- Own Mogul's organic social strategy across platforms: content themes, calendars, concepts, messaging, and platform-specific execution
- Monitor emerging platforms, content formats, and consumer behavior to keep Mogul ahead of trends
- Lifecycle marketing
- Build and run lifecycle strategies that improve engagement, conversion, retention, and customer lifetime value
- Develop email and SMS campaigns, and extend the program to app notifications, product feature launches, and new customer touchpoints as they come onlineAI, testing, and performance
- Leverage AI extensively across research, ideation, copy, creative concepts, personalization, testing, and workflow automation
- Translate performance data and customer insights into creative hypotheses and structured testing plans
- Partner with performance marketing to read what's winning in paid and feed it into the next round of creative
- Measure creative and lifecycle performance and iterate based on results
Where This GoesWe're building this role as a path to leading Mogul's creative and lifecycle function. You'll start as a hands-on strategist and maker, and grow into owning the strategy, the system behind it, and eventually the team beneath you.
Required Skills & Technology
Ability to quickly learn concepts, skills, and processes on the fly
Use AI heavily across research, ideation, copy, creative development, and workflow automation
Strong understanding of paid social creative and performance marketing
Strong understanding of organic social platforms and what makes content perform across different audiences and formats
Lifecycle marketing: email, SMS, retention, and customer engagement strategy
Lifecycle / CRM platforms (HubSpot, Customer.io, or similar)
Creative tools (Figma, Canva, Adobe Creative Suite, CapCut, etc.) and a current AI creative toolkit
Exceptional writing, communication, and presentation skills
Capacity to justify every creative decision with data-backed analysis
Creative problem-solver who seeks multiple solutions to one problem rather than one solution to multiple problems
Required Experience:
- Creative Strategy: 4+ years in creative strategy, growth marketing, lifecycle marketing, advertising, brand strategy, or a related role
- High-Growth Consumer: Experience at a high-growth consumer technology, DTC, subscription, marketplace, or e-commerce company
- Performance Creative: Hands-on experience developing paid social creative, with the ability to connect creative decisions to measurable business outcomes
- Production: Experience shipping creative both hands-on and through vendors, agencies, or freelancers
- Lifecycle: Experience with lifecycle marketing, including email, SMS, retention, and customer engagement strategies
- Organic Social: Experience building organic content that grows and engages an audienceAI Fluency: Experience using AI tools as a core part of the creative and marketing process
- Execution & Ownership: Strong creative instincts paired with an analytical mindset; comfortable in a fast-moving environment where priorities, channels, and opportunities evolve quickly
- Growth Capacity: Capacity to grow into leading a creative team as the company scales
Nice to Have:
- Experience marketing a financial product, fintech, or another regulated category
- Experience writing video scripts, social-first campaigns, and performance creative
- Familiarity with consumer research, customer interviews, and creative testing methodologies
- Experience with app push notifications and in-product messaging
- Real estate or investing knowledge
- What Mogul Offers
- Opportunity to advance the entire real estate industry and become part of the new face of real estate
- Efficiency, transparency, and open lines of communication
- Creative environment with room to grow in both your role and career
- Growth and performance based on work product, not on hours spent working (if Leonardo Da Vinci was based on quantity rather than quality, he would be considered the worst painter of all time)
- Autonomous level of responsibility, with direct engagement of key stakeholders and leadership
- Competitive compensation
- Competitive equity compensation package
- In-office Benefits: NYCComprehensive benefits plan
- Flexible work environment
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
It's what we read first. Occupations, seniority and locations matter more than a long history.
Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.