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Senior Vice President of Marketing

Posted yesterday

confidentialMillbrae (CA)

SENIORITY

Manager

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About the role

Senior Vice President of Marketing
About the Company:
  • Innovative provider of data governance & digital experience management solutions
  • IndustryComputer Software
  • TypePrivately Held, VC-backed
  • Founded2012Employees51-200 Funding$26-$50 million
  • CategoriesAnalyticsData Integration
  • Enterprise Software
  • MarketingInformation Technology & Services
  • Marketing & Advertising
  • Data & Analytics
  • Software Development
SoftwarePublishersInformationPublishingTechnologyAbout the RoleThe Company is seeking a Senior Vice President of Marketing to build and lead its marketing function, shape a distinctive market category, and strengthen its position with enterprise buyers. Responsibilities include developing the strategic narrative and competitive positioning; representing the organization through industry thought leadership; and managing analyst relationships. The role owns marketing's contribution to pipeline and revenue, including enterprise account-based marketing, demand generation, attribution, and reporting. It also leads product marketing, sales enablement, content, customer advocacy, team development, and marketing operations. Candidates should have 12 or more years of B2B SaaS or enterprise technology marketing experience, including at least four years leading an entire marketing function at the VP, SVP, or CMO level. They should demonstrate success building category narratives and thought leadership for enterprise marketing audiences, delivering measurable pipeline and revenue results, and supporting long enterprise sales cycles with six-figure average contract values. The role calls for experience leading lean teams, applying AI to improve marketing operations, and strong writing, presentation, and executive communication skills. Knowledge of marketing data, analytics, and measurement, along with relationships across the enterprise marketing technology ecosystem, is preferred. Hiring Manager TitleChief Revenue Officer FunctionsMarketing

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