Social Media & Marketing Specialist
agora ecommerceLittle Rock (AR)
$60,000 - 63,500 annually
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Posted today
agora ecommerceLittle Rock (AR)
SENIORITY
Senior
SALARY
$60,000 - 63,500 annually
About the role
Job Description: Social Media & Marketing Specialist
Company: Valore Campus
Location: Little Rock, Arkansas (Hybrid)
Employment Type: Full-Time
Salary: $60,000 - 63,500 annually, depending on experience
Turn Creative Ideas Into Campus Connections! Are you the person who spots social media trends before everyone else? Do you enjoy creating content that captures attention, tells a story, and inspires people to take action? Valore Campus is looking for a creative, organized, and results-driven Social Media & Marketing Specialist to strengthen our digital presence and help connect our college bookstore locations with the students and communities they serve. In this role, you'll do more than manage social media accounts. You'll develop engaging content, coordinate marketing campaigns, collaborate with campus teams, and find innovative ways to bring our brands to life. If you love combining creativity with strategy and enjoy seeing your ideas turn into measurable results, we'd love to meet you! What You'll DoCreate Content That Gets Noticed Develop engaging social media content, including TikToks, Instagram Reels, Stories, YouTube Shorts, graphics, and promotional videos. Write compelling captions, promotional messaging, and marketing copy that connect with student audiences. Identify emerging trends, creative opportunities, and new ways to build brand awareness. Create digital and print marketing materials that support bookstore promotions, merchandise, events, and campaigns.
Drive Social Media & Digital Marketing:
- Develop and execute social media strategies across Instagram, Facebook, TikTok, YouTube, LinkedIn, and other relevant platforms.
- Manage social media calendars, content scheduling, and audience engagement.
- Coordinate email marketing campaigns, promotional communications, and digital marketing initiatives.
- Maintain consistent branding while creating content that reflects the unique personality of each campus.
- Bring Campus Marketing to Life
- Collaborate with bookstore leaders, campus marketing contacts, and corporate teams to develop and execute marketing initiatives.
- Support promotions surrounding back-to-school, textbook rentals and buybacks, graduation, sporting events, and other campus activities.
- Identify opportunities to connect with student organizations, campus ambassadors, influencers, and community partners.
- Help increase student engagement, bookstore traffic, brand awareness, and merchandise sales.
Measure Results & Keep Improving:
Track social media engagement, audience growth, website traffic, and marketing campaign performance.
Use analytics and audience insights to identify what's working and recommend improvements.
Monitor industry trends and competitor activity to uncover new marketing opportunities.
Manage multiple projects, deadlines, and campaign priorities while keeping stakeholders informed.
What We're Looking For:
- Approximately 3–5 years of experience in social media management, digital marketing, content creation, or a related field preferred.
- Experience creating engaging content and managing multiple social media platforms.
- Strong graphic design, writing, copywriting, and short-form video creation skills.
- Proficiency with Canva, Adobe Creative Suite, or comparable creative tools.
- Understanding of social media trends, digital culture, and how to engage high school and college audiences.
- Strong organizational skills and the ability to manage multiple projects independently.
- Ability to interpret marketing data and use insights to improve engagement and campaign performance.
- A proactive, collaborative approach with a willingness to bring fresh ideas to the table.
- Even Better If You Have:
- Experience in retail, e-commerce, consumer marketing, or college campus marketing.
- Experience working with multiple brands or business locations.
- Familiarity with Meta Business Suite, Hootsuite, Sprout Social, Later, or similar scheduling tools.
Before you apply
Applying takes about a minute. These four things decide how fast it moves after that.
Your profile is current
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Two examples you can talk through
Not a portfolio — just two pieces of work where you can explain the decisions and what you'd change.
A number in mind
What you're on now and what would make you move. We negotiate better when we know both.
Your notice period
Employers plan around it, and it's the question that stalls offers most often.
Once you apply, someone reads it and calls you before anything reaches the employer — usually within two working days.