TikTok Shop Manager
TikTok Shop Manager
Posted yesterday
SENIORITY
Director
About the role
- Own TikTok Shop strategy, revenue, profitability, forecasting, and performance across the US and UKDevelop and execute the plan to scale TikTok Shop into a significant multi-million-dollar business
- Manage and hold our US and UK TikTok Shop agencies accountable for performance
- Build and scale our affiliate and creator program, increasing both content volume and revenue-generating creators
- Identify top-performing affiliates and develop deeper relationships, incentives, seeding, and paid creator strategies
- Oversee paid media, promotions, product assortment, bundles, pricing, and conversion strategy
- Lead and optimize live shopping strategy, including presenters, scheduling, formats, promotions, and performance
- Monitor inventory, fulfillment, customer experience, and account health to ensure operations keep pace with growth
- Analyze performance daily and continually test new strategies to improve traffic, conversion, AOV, and repeat purchase
- Stay at the forefront of TikTok Shop trends, platform changes, and emerging opportunities
- Proven experience personally owning and scaling a multi-million-dollar TikTok Shop business
- Ideally 5+ years in eCommerce, social commerce, performance marketing, or a related growth function
- Deep knowledge of TikTok Shop, including affiliates, creators, UGC, paid media, live shopping, promotions, and platform operations
- Experience managing agencies, internal teams, or both
- Strong commercial instincts with experience owning revenue targets, budgets, forecasts, and profitability
- Highly analytical and comfortable making fast decisions from performance data
- Experience with a leading consumer brand; supplements, beverage, wellness, beauty, food, or FMCG experience is a major plus
- Entrepreneurial, proactive, and comfortable taking full ownership in a fast-growing environment
- About Neutonic
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