Brand Marketing Assistant Manager

Key Responsibilities: Develop and execute integrated brand marketing initiatives aligned with brand positioning, business objectives, and product priorities. Support the development of annual and seasonal brand marketing plans, including product launches, key brand moments, promotional campaigns, and always-on initiatives. Translate brand strategy and product positioning into clear consumer-facing messaging, campaign concepts, and content direction across marketing channels. Lead day-to-day social media strategy and execution across Instagram, TikTok, YouTube, Facebook, and emerging platforms. Manage external social media and influencer agencies, including campaign briefs, content calendars, deliverables, timelines, and performance expectations. Review and provide strategic feedback on social content, creative assets, and campaign messaging to ensure brand consistency, quality, and consumer relevance. Develop and execute influencer and creator marketing strategies, including talent identification, outreach, product seeding, paid partnerships, campaign execution, and performance tracking. Build and maintain relationships with creators, brand ambassadors, agencies, and other strategic partners. Partner closely with Product Development and Creative teams to understand product concepts, key selling points, and launch priorities and translate them into effective marketing stories. Collaborate with PR, Performance Marketing, eCommerce, and Sales teams to ensure consistent brand messaging and integrated go-to-market execution across consumer touchpoints. Coordinate campaign content creation, photoshoots, influencer assets, and other marketing deliverables from briefing through final execution. Monitor beauty trends, competitive activity, social conversations, cultural moments, and consumer behavior to identify new brand and content opportunities. Track campaign and brand performance across social, influencer, and digital channels and translate results into actionable recommendations for future campaigns. Stay current on emerging marketing platforms, technologies, and AI tools that can improve creative development, consumer insights, and marketing workflow efficiency.

Knowledge / Experience / Skills / Abilities: Bachelor's degree in Marketing, Communications, Business, or a related field.3–5 years of experience in brand marketing, social media, influencer marketing, digital marketing, or a related field, preferably within beauty, fashion, lifestyle, or consumer brands. Strong understanding of brand marketing fundamentals, including brand positioning, consumer messaging, campaign development, product launches, and integrated marketing. Strong knowledge of Instagram, TikTok, YouTube, Facebook, influencer/creator ecosystems, and emerging digital platforms. Strong interest in and understanding of beauty trends, consumer behavior, social media culture, and the competitive beauty landscape. Experience working with external agencies, creators, creative teams, and cross-functional stakeholders. Ability to manage multiple campaigns and projects simultaneously while maintaining strong attention to detail and deadlines. Strong written and verbal communication, presentation, organizational, and project management skills. Strategic thinker with a hands-on execution mindset and the ability to turn insights and business priorities into actionable marketing initiatives. Experience with social media management, influencer marketing, analytics, or reporting platforms is preferred. Familiarity with AI productivity and creative tools is plus. Proactive, collaborative, resourceful, and comfortable taking ownership of projects from concept through execution.