Senior Vice President Sales

Client is seeking a Senior VP of Sales, a strategic business leader responsible for driving regional sales growth and building brand equity across the wine and spirits portfolio. The role includes full PandL responsibility for the assigned territory and an emphasis on analytical and financial leadership to deliver business goals, sales execution standards, and brand-building initiatives. The position will provide company and distributor leadership for the region and collaborate closely with sales management to ensure performance targets are met. Key responsibilities include developing and achieving regional sales performance targets and creating annual Collaborative Business Plans and Periodic Tactical Business Plans, while partnering with Fine Wine Sales Managers to manage those plans. The role will communicate and implement brand strategy, standards, and prioritization with the sales team, with appropriate focus on prestige on-premise business, while setting expectations with distributor personnel and monitoring distribution, shipments, and other sales activities through ongoing progress checks. The Senior VP of Sales will manage fine wine allocations at the state, distributor, and account level, develop pricing strategies using competitive pricing reviews, negotiate and execute regional promotional plans, oversee product launches (including pricing, inventory, execution strategy, tracking, and measurement), and ensure core standards and guidelines are followed. The role also includes in-market leadership for volume and gross profit goals, building strong relationships across distributor and account management teams, and directly managing key prestige regional accounts to identify and expand opportunities. The position will foster trade advocacy and ensure strong point-of-sale consumer experiences through wine-list features, events, and staff training, while creating “ownable occasions” (such as gifting and celebrations) and maintaining price integrity and execution standards. Additionally, it will include financial administration and analysis such as delivering annual sales plans, managing budgets, providing market intelligence for break-even analysis, handling non-price budget planning and negotiation with distributors, contributing to SandOP input, forecasting, product allocation, and supporting distributor spending and A/R reconciliation; and people leadership activities including sourcing, hiring, coaching, mentoring, performance direction, talent reviews, succession planning, and identifying outside talent for potential opportunities.