Programmatic Optimizer

Location: Hybrid in Manhattan, NYCLength: 3 plus month extendible W2 Contract

Rate: $65 an hour on W2About the RoleWe are seeking an Associate Director, Programmatic to support client accounts by developing, implementing, and optimizing programmatic media strategies. This role is responsible for campaign performance, trading excellence, client communication, and cross-functional collaboration. The Associate Director will serve as a subject matter expert in programmatic media and provide guidance to team members and stakeholders. This position is part of a centralized team that provides programmatic expertise and support across multiple client accounts. Resources may be assigned to high-priority accounts requiring additional operational support, troubleshooting, or performance optimization.

Responsibilities: Lead the development and execution of programmatic media strategies across client accounts. Manage campaign performance to ensure achievement of client goals and key performance indicators (KPIs).Oversee campaign setup, trafficking, quality assurance (QA), pacing, optimization, and reporting. Serve as a primary escalation point for campaign-related issues and provide recommendations for resolution. Analyze campaign performance and identify opportunities to improve efficiency and results. Collaborate with planning, investment, analytics, operations, and account teams to support integrated media initiatives. Build and maintain relationships with media, technology, inventory, and data partners. Communicate campaign performance, insights, and recommendations to internal stakeholders and clients. Develop presentations, points of view (POVs), and educational materials related to programmatic media. Support the onboarding, training, and professional development of junior team members. Provide regular status updates and proactively communicate risks, challenges, and recommendations. Take ownership of assigned workstreams and operate effectively in fast-paced, evolving account environments.

Minimum Qualifications: Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or a related field, or equivalent practical experience.5+ years of experience in programmatic media, digital marketing, paid media, digital analytics, ad operations, or related marketing disciplines. Experience managing and optimizing campaigns across demand-side platforms (DSPs).Experience with The Trade Desk or similar programmatic media platforms. Experience using analytics and reporting tools such as Google Analytics or comparable platforms. Advanced proficiency in Microsoft Excel or Google Sheets. Experience monitoring campaign pacing, performance, and budget delivery. Experience performing campaign quality assurance and troubleshooting execution issues. Strong written and verbal communication skills.

Preferred Qualifications: Experience in paid social media, paid search, digital planning, or client-side marketing roles. Experience with data visualization, database technologies, SQL, Python, or other analytical tools. Experience managing or mentoring team members. Understanding of audience targeting, inventory strategy, measurement, and attribution. Ability to quickly adapt to new accounts, teams, and business priorities. Demonstrated ability to work independently and manage multiple priorities simultaneously. Experience supporting complex or high-priority client accounts. Medical, dental, and vision insurance are available to qualified candidates who meet eligibility requirements.