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Develop, manage, and execute marketing strategies to drive revenue cross Meta (Facebook/Instagram), Google Ads (Search, Display, YouTube), TikTok, Pinterest, SNAP Ads, Email/SMS Marketing, and Etsy. Sparks Group and a viral, e-commerce-driven company in Gaithersburg, MD have partnered to find a driv
Lead end-to-end marketing measurement initiatives across channels, including marketing mix modeling, attribution, incrementality testing, and ROI analysis, to evaluate and optimize marketing investments. The Director, Paid Marketing Measurement Analytics is a key leader within Marriott's Enterprise
The Director, Owned Marketing Measurement Analytics is a key leader within Marriott's Enterprise Data, Analytics & AI organization, responsible for driving the measurement strategy for an omnichannel owned ecosystem (Email, SMS, Push, real-time personalization, and onsite merchandising). Evaluate an