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Own the global search strategy for our primary website(s), including: Organic search (SEO) Emerging AI driven search experiences and discovery Content optimization, product visibility, and brand/reputation management Partner with an external search agency: Define scope of work, KPIs, and deliverab
Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives. Must know Google Analytics, SEO knowledge, PPC knowledge; Photoshop and graphic design elements are required. Provide recommendations and execute strategies f
Experience with Google Analytics, Google Search Console, and SEO tools such SEMRUSH, Conductor, BrightEdge and Ahrefs. Solid understanding of Google's content and quality guidelines, including E-E-A-T and structured content best practices, to ensure content meets search standards and performs in org