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Fertility & Family Forming Support and Resources. We’re looking for a strategic and data-driven email marketer & copywriter to lead our email, CRM, and marketing automation initiatives.. As the Senior Manager, Email Marketing, CRM & Automation, you’ll build and scale campaigns that deepen customer relationships, improve retention, and drive revenue.. Develop & Execute Email Campaigns: Build and optimize automated workflows, drip campaigns, and lifecycle journeys to drive engagement and conversion in both our nightlife & restaurant business. Analytical and creative — can both crunch numbers and craft compelling messages
Work closely with Marketing, Product Marketing, and Sales teams with copywriting by creating, editing, and delivery of collateral materials, such as blogs, white papers, catalogs, brochures, sales flyers, product launch kits, and email marketing.. Manage Google Adwords and Shopping strategy to maximize ad spend and drive website traffic, incoming inquiries and ecommerce sales.. Create company e-newsletters via MailChimp for monthly newsletters, product launches, quick hit blasts, trade shows, etc.. 3 or more years of experience in Marketing Communications, event / tradeshow coordination, digital marketing and social media, SEO, Google Analytics / Adwords, public relations. Experience with various digital marketing platforms, including but not limited to Mailchimp, Hootsuite, SurferSEO, Google Analytics, Google Adwords, etc.